蘑菇AV

YouTube鈥檚 advertising revenue growth, while slightly below analyst expectations, still demonstrates the platform鈥檚 robust engagement and monetization capabilities. The strong CTV viewing growth underscores the shift from traditional TV to streaming, with YouTube capitalizing on this trend as more people watch it on larger screens.

Today鈥檚 podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In 鈥楽tory by Numbers,鈥� we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In 鈥楩or Argument鈥檚 Sake,鈥� we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.

I think there's always a hypothesis of engagement and probably some metrics that gave reasons to believe about the ability to move and evolve the model for modernization. And I don't doubt that I've seen personally some metrics that are eye-popping. But, certainly traditional banks have never been able to achieve this level of engagement.

The multiyear pandemic recovery is not yet over, and there is still headroom for companies like Uber and Lyft as people increase their transit to and from work and personal engagements. Even though life is mostly back to normal across the US, the slow returnees at the margins are enough to make a difference in ride-share growth. An increase in users and spend per user is driving the increase in sales.

The lesson: Barbie鈥檚 increase in impressions and engagement illustrates the power of aligning with major cultural moments. Barbie created a viral marketing phenomenon by tapping into the movie鈥檚 success, collaborating with other brands, and leveraging creators.

We can talk about what they're getting from social media in terms of that, but just because there probably aren't that many banks, I mean the big banks are, but if you look at 4,500 banks in the US, they're not all doing social media. So the question I have is, how can banks build an authentic presence on Gen Z social media? My Facebook is not like my daughter's Instagram, for example.

Optimize your credit marketing strategy and drive ROI with solutions that improve targeting, addressability and engagement in any channel. Visit transunion.com/creditinformedmarketing to learn more today. Joseph Pagano:.

Walmart has partnered with both streamers and social media platforms, teaming up with Roku, TikTok, and Snap on several different initiatives. Brown expects more of these partnerships to emerge as advertisers seek to move their retail media efforts up the funnel. 鈥淭he next thing is audience extension,鈥� she said.

Also, marketers need more behavioral and intent data to understand their buyers鈥� needs and engagement preferences. Meeting buyers鈥� expectations requires a shift in data strategies. Marketers need to focus on large procurement groups, not just individual leads. There鈥檚 a shift from focusing on marketing qualified leads (MQLs) to buying committees at the account level.

And thanks of course to Victoria who edits the show, Stuart who runs the team, Sophie who does our social media, and Lance who runs our video podcast. Thanks to everyone for listening to the Behind the Numbers Weekly listen, an eMarketer podcast made possible by TikTok.

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

Thank you to the whole editing crew, of course, victoria, John, Lance, Danny, Stewart runs the team, and Sophie does our social media. Thanks to everyone for listening in. We hope to see you on Monday for Behind the Numbers: an 蘑菇AV video podcast made possible by Zeta Global. Happiest of weekends.

It does seem like people are treating social media more like televisions, the share of time spent on social media where people are watching video has gone from, I think it was about a third before the pandemic to about two-thirds now.

Thank you to Victoria who edits the show, Stuart who runs the team and Sophie does our social media. Thanks to everyone for listening in. We hope to see you tomorrow for the Behind the Numbers Weekly Listen. It's an eMarketer video podcast made possible by Walmart Connect.

Thank you of course to Victoria who edits the show, Stuart, who runs the team, and Sophie who does our social media. Thanks to everyone for listening in to the Behind Them Daily eMarketer podcast made possible by a win tune in tomorrow.

So what we see is a lot of engagement, inspirations, consideration research that is happening with partners like mass media influencers, site review sites, especially in this climate where consumers want to make really assured decisions when it comes to higher product particular.

If done well, consumers won鈥檛 mind having well-placed and personalized ads in the app or on their screens, and this should lead to more time in-app and the potential for higher engagement from passengers.

So they're building that local community, getting people to come in and really trying to drive, repeat and loyal engagement through their stores. Suzy Davidkhanian:. At first, I thought this was so random, but after I knew a little bit more about it, I do think that it's very clever. I already thought they were doing birthday parties, but it's very clever that they have add-ons. Right?

So to me, it does make sense to apply what's working to this business platform, especially while LinkedIn's audience is relatively small in the social media landscape.

You're having a big hoard of folks who are starting to get on social media for the first time. (10:17):. Really quickly also, Jasmine, on the What's App numbers.

So you know, have Apple Pay, that's been around for almost 10 years now, but you have over time layering in products to broaden, and deepen the engagement. Most recently this savings account play. But before that you've got the Apple Cash prepaid card, you've got P2P, you've got the Apple Card. Rob Rubin:. And now you have Apple Pay later, you have the savings accounts now. David Morris:. Exactly.

And so we can expect that the level of digital engagement will continue to grow. In fact, when we look at target app usage within the store, while 76% of target guests use the app while they're in store, that number jumps up to 90% for Gen Z. So you can expect this dynamic continue to grow. Marcus Johnson (26:44):.

That's $44,000, ceremony, reception, engagement ring. 37,000 to own a dog and a cat. And 8,000 for the funeral. So that would bring the total cost of the American dream to a simple $4.4 million. Stephanie Taglianetti:. Wow. Marcus Johnson:. So you guys weren't too far off.

They continue to invest in AI in hopes of personalization, not just in rewards programs, but you also are seeing examples of a company like a restaurant like ihop, which is really leaning into AI in order to surface menu options during the digital ordering experience that really leans on a customer's past purchase and engagement behavior. Blake Droesch (10:58):.