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Buyers telling Adweek that strikes didn't affect TV upfront talks dollar-wise with sports and unscripted content expected to take the bulk of the viewership for fall, but an August Innovid survey showing three in four brand and agency professionals acknowledged that writers and actors strike would impact their ad plans, with nearly half saying they plan to diversify their inventory and media channels.

I usually talk about either sports or shows. It's my time to recommend a good show we just started watching on Peacock, not really a platform I've watched shows on before. I think totally only one's Premier League. Marcus Johnson:. Love Island? It's amazing. Oscar Orozco:. No, no, no, no, no. I wouldn't talk about that publicly, but it's called Poker Face. Marcus Johnson:.

And that seems like a good start, but I think there's a lot of potential to expand it to the subway cars themselves and to use formats like audio and to use more fine-tuned attributes, like being a fan of a sports team or a performer who's playing at Madison Square Garden. Just a lot of possibilities.

If it feels impossible to keep up with Gen Z slang, that鈥檚 because it is. TikTok has turbocharged an already fast-moving content cycle, so you鈥檝e probably heard about trends that sound like gibberish. It鈥檚 tempting to give up on the spiraling influx of new language, but marketers need to understand at least some of the lexicon to avoid creating 鈥渃ringe鈥� content. Here are some terms marketers should know.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of February. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Sky Canaves and Blake Droesch, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

And I'm going, "Yeah, I should've told you what sport we were playing." I'm sorry, Yory. It's entirely my fault. But hang in there. Stick with it. We still got two more rounds to go. Round three, we start with Max. Shopping Amazon from your social media feed. Facebook, Instagram, and Snapchat users can now shop Amazon directly from their feeds, writes our briefings writer, Daniel Konstantinovic.

On today's episode, we discuss the significance of Nielsen getting its national accreditation back, whether this year will be the first true multicurrency upfront, and what advertisers should do today to prepare for a less-than-certain measurement future. "In Other News," we talk about whether longer video ads are actually the way to go on mobile and whether marketing has an image problem. Tune in to the discussion with our analyst Evelyn Mitchell.

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.

On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.

Mcommerce sales growth will slow again this year as the market normalizes from the pandemic peak. But the channel is growing twice as fast as desktop as people do more online shopping on smartphones.

On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.