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They're playing ABC, NBC, they're playing Sports ESPN. There's already ads there, right? So then it's the next level of screens that are retail media in-store-esque, which I still don't believe is where we're going to be. It's just so expensive. Every person there is different.

My Uber driver was literally watching a sports game on his center console while driving me from the airport. I think we're at a place, and maybe GM will be the one to do it, we can dumb down the car consoles a little bit. Marcus Johnson:. Yeah. Shohei Ohtani can wait, folks. I know he is the talk of the baseball world, but he can wait. He's not that good. He probably is. Blake. Blake Droesch:.

On today's podcast episode, in our "Retail Awards" segment, we discuss the retailers to watch out for in 2024 (superlatives edition). Find out which retailer will win most likely to need a makeover, most likely to reinvent itself, most likely to go viral, and more. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Zak Stambor.

Buyers telling Adweek that strikes didn't affect TV upfront talks dollar-wise with sports and unscripted content expected to take the bulk of the viewership for fall, but an August Innovid survey showing three in four brand and agency professionals acknowledged that writers and actors strike would impact their ad plans, with nearly half saying they plan to diversify their inventory and media channels.

I usually talk about either sports or shows. It's my time to recommend a good show we just started watching on Peacock, not really a platform I've watched shows on before. I think totally only one's Premier League. Marcus Johnson:. Love Island? It's amazing. Oscar Orozco:. No, no, no, no, no. I wouldn't talk about that publicly, but it's called Poker Face. Marcus Johnson:.

And that seems like a good start, but I think there's a lot of potential to expand it to the subway cars themselves and to use formats like audio and to use more fine-tuned attributes, like being a fan of a sports team or a performer who's playing at Madison Square Garden. Just a lot of possibilities.

On today's podcast episode, we discuss whether Google's recent performance was actually good (or not), how YouTube turned things around, and what could trip up the digital giant in 2024. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

On today's episode, we discuss which attention metrics are real, which are still in development, and where identity and addressability will be by the end of the year. "In Other News," we talk about how much Microsoft and Apple can encroach on Google's search turf and YouTube debuting unskippable 30-second ads. Tune in to the discussion with our analyst Evelyn Mitchell and Kunal Nagpal, chief business officer of InMobi.

On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

And I'm going, "Yeah, I should've told you what sport we were playing." I'm sorry, Yory. It's entirely my fault. But hang in there. Stick with it. We still got two more rounds to go. Round three, we start with Max. Shopping Amazon from your social media feed. Facebook, Instagram, and Snapchat users can now shop Amazon directly from their feeds, writes our briefings writer, Daniel Konstantinovic.

On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise—and potential fall—of the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brands that are losing their edge, approaching the edge, on the edge, and over the edge—and how they got there. Then for "Pop-Up Rankings," we rank the top four brands that came back from the edge, and how they did it. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how pet care is moving online, the best pet services retailers are offering, and how recession-proof the category is. Then, for "Pop-Up Rankings," we rank the top four loyalty drivers from pet retailers that other businesses can emulate. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and director of Briefings Jeremy Goldman.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.