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Amazon Prime Video will introduce ads to its streaming content starting on January 29. The move will leverage Amazon鈥檚 existing ad business and first-party retail media data to deliver ads on video content, something the company already does on Freevee and Fire TV. Here are five charts to prepare advertisers for this change.

As ad-supported TV and streaming services become more popular, ad variations are becoming more crucial. Through small, tactical tweaks, a holistic campaign approach, and experimentation with shoppable formats, it doesn鈥檛 have to be a costly or daunting endeavor.

Every major streaming company鈥攁nd some not so major ones鈥攊s investing in live sports. As they compete for broadcast rights, they鈥檙e seeking advertisers. Exclusive inventory is a draw, but benefits like first-party data and the ability to execute on lower-funnel objectives are also helping streamers woo live sports advertisers.

It鈥檚 been a year since Netflix launched its 鈥淏asic With Ads鈥� tier, joining an increasingly cluttered landscape of ad-supported streaming platforms. Netflix leveraged a year of solid connected TV (CTV) ad spend growth, cost-conscious consumers, and Hollywood strikes that emphasized the value of a deep existing catalog to grow its ad supported plan to 15 million global monthly active users, according to a company post. Here鈥檚 a look at what鈥檚 new, what鈥檚 working, and what needs more attention at Netflix.

Amazon's NBA streaming package will deliver 66 games with integrated advertising opportunities beginning in late 2025. Amazon is projected to generate $750 million in NBA streaming ad revenues alone, per MoffettNathanson analysis. Sports viewing habits show clear demographic patterns:. Adults 55 to 64 watch 5.2 hours of live sports weekly versus 1.9 hours of highlights.

On today's podcast episode, we discuss how this year will look as Google's cookies fade away, the biggest threat to Google's search dominance, how many consumers are moving to ad-supported streaming, whether Apple can move the VR needle, Peloton's content hub on TikTok, the first person to ever complete Tetris, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

On today's podcast episode, we discuss what non-AI technology took the spotlight at this year's Consumer Electronics Show (CES), second-tier TV audiences, what streaming will look like in a few years, what its like to shop with a chatbot, how digital grocery will take things up a notch, how big the sun actually is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Bill Fisher, and forecasting analyst Zach Goldner.

On today's episode, we discuss what to make of Meta's new Threads app, whether the internet is becoming more like TikTok, the argument against "click to cancel," ad-supported versus ad-free video streaming, how shipping works, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Zach Goldner, and Evelyn Mitchell-Wolf.

On today's podcast episode, we discuss whether people will ever buy items they see in TV shows, if online ratings are broken, a relaunched Amazon Shipping trying to compete with UPS and FedEx, if CNN and sports can move the needle for streaming service Max, whether the continuing partnership between Target and Starbucks is boosting curbside pickup, where we got gas before gas stations, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

On today's episode, we discuss what AI-generated ads will look like, TikTok testing a new AI chatbot called Tako, Formula One finding a new way to advertise on its cars, ESPN offering its channel as a standalone streaming service, what using VR in a car will look like, visualizing the US workforce as 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.

On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

Retailers face unprecedented challenges this year. From extreme weather events to political uncertainty, brands must prepare for disruption while still meeting consumer demand for value, our analysts said on a recent episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Amex also partnered with streaming platform Max to offer exclusive travel experiences in honor of season three of HBO鈥檚 鈥淭he White Lotus.鈥�. Efforts like these are paying off: Amex added 3.4 million new cards during the quarter, with millennials and Gen Zers making up more than 60% of its new accounts globally. What鈥檚 next?

The BBC iPlayer and Netflix鈥檚 streaming service both launched in 2007, and by 2014, there were nearly 20 million CTV users, per our forecast. That number more than doubled by 2020; steady increases have followed and will continue. Rapid replacement cycles will see smart TVs proliferate.

顿颈蝉苍别测鈥檚 streaming business reaches profitability. Disney marked its first-ever profit in the streaming division, a quarter ahead of schedule, signaling a successful turnaround in its direct-to-consumer strategy. Retail media remains a rapidly growing sector.

YouTube could be an exception as more creators license their content to streaming and CTV services. Branded content will become more common. Brands could sponsor an existing creator series, hire a creator to develop original content, or collaborate on programming in other ways, like product placement. YouTube Shorts will rise as an influencer marketing platform.

On today鈥檚 podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

While the tool boosts security camera convenience, Amazon must overcome past privacy violations to win customer confidence.

Why it鈥檚 worth watching: Adobe鈥檚 Real-Time CDP Collaboration provides a secure environment to analyze and activate audience data across multiple ad channels, including display, video, and TV streaming. Key features include:. Data clean room technology that allows advertisers and publishers to collaborate without moving raw data.

While genAI features haven鈥檛 attracted new users, they鈥檝e enhanced subscription offerings, helping the language app increase its profits and justify premium pricing.

Meta enhances ad tools with AI: New video and image features improve ad performance, boosting engagement and advertiser ROI.