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Lowe’s Media Network also announced it would launch four new channels this year—email, in-store audio, paid search, and direct mail for install services. This is in addition to the RMN’s current on- and off-site formats, including display, video, connected TV (CTV), and digital out-of-home.

In-store ad formats include digital screens, audio, connected shopping experiences, and experimental ads. The guidelines also standardize metrics like ad loop duration and ad unit lengths for industry consistency. The standards cover complex areas like incrementality and sales lift, offering guidance on measuring the impact of in-store ads on sales.

In-store audio, existing screens (such as those at checkout or on TV walls), and traditional demo stations are retail media formats that require minimal upfront investment, allowing retailers to quickly launch in-store advertising. The revenues generated from these efforts can be reinvested into tech upgrades, expanding available media formats.

Our second annual study of US banking consumers reveals the key characteristics that make each generation’s customer journey unique. Banks can tailor their acquisition and retention strategies accordingly.

Social media fuels micro-dosing trend with Ozempic: The trend speaks to the power of social health influencers, but emphasizes responsibility to marketers who need to make sure consumers are getting the most accurate drug information on the channel.

The loss of TikTok in the US would cause a ripple effect across the media, marketing, and commerce landscape. Meta and YouTube stand to gain the most, but there is a long list of other winners—and losers.

The startup is betting that lifelike AI avatars will generate customers in real-time video and audio interactions. Combining the metaverse’s digital twin technology with generative AI (genAI) enables RepAI to create accurate digital copies of real salespeople that will be accessible 24/7 and in various time zones.

A decision against SiriusXM’s cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.