蘑菇AV

But with social CPMs dropping on some platforms (like TikTok) and platform loyalty waning, the revenue pie may shrink. Tariff-related pullbacks alone could shave $7 billion off US social ad spend growth this year, per our forecast. YouTube remains a bright spot鈥攚ith sponsored content expected to reach $3.45 billion in 2025.

This is driven by the influence of social media platforms where audiences expect video content, like TikTok, Instagram, and YouTube. B2B marketers worldwide are looking to meet this demand. Social media and video content play a strategic role.

Podcast time will trail the larger categories somewhat, but to put it in a different context, podcast listeners will spend roughly the same amount of time per day with podcasts as TikTok users spend with TikTok. Click here to view various forecasts for US time spent with media among users of each medium. Behind the Numbers.

TikTok Shop will try to contend with the major ecommerce players. The social video app鈥檚 ecommerce platform made a splash with major sales events during the 2023 holidays and in the run-up to Prime Day in July 2024. TikTok Shop combined subsidies for brands and sellers with coupons and promotions for shoppers to drive sales.

That regulatory streak is likely to continue under Vestager鈥檚 successor, Teresa Ribera, who will oversee the conclusion of investigations into alleged anticompetitive practices and data privacy violations from Meta, Google, TikTok, and others. Companies found to be in violation of the DMA could face penalties of up to 10% of their global annual turnover.

US retail and ecommerce sales growth will take a hit in 2025 as unpredictable changes in tariff policies ripple through the economy, shaking consumer confidence.

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥�

This is the Q1 2025 installment of our quarterly 鈥淎d Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

What do brands need to know about the next wave of digital growth?

Germany鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

The news: Baidu has launched MuseSteamer, an enterprise-only AI tool that converts images into 10-second videos using three output modes鈥擳urbo, Pro, and Lite鈥攚hile upgrading its core search engine to support multimodal inputs. The tool targets businesses looking for scalable, automated creative output. Our take: With nearly half of marketers and creators now using AI for video daily, Baidu is doubling down on the enterprise market. MuseSteamer distinguishes itself from consumer-facing tools by offering speed, reliability, and tight workflow integration. As video becomes the default for content, the winners will be platforms that deliver pro-grade output without creative friction.

This is the first installment of our 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.鈥嬧��

The United Arab Emirates (UAE) is a fast-growing and lucrative ecommerce market. To tap into growth in the country, retailers and brands need to understand what motivates consumers.

TikTok time is gaining fast on Facebook. It鈥檚 perhaps no surprise to see time spent with TikTok increasing. The algorithm has proven to engage users for long periods: TikTok users will spend 56 minutes per day on the platform this year.

Retail ended 2024 on a high note as mobile shopping drove ecommerce sales and stores staged a comeback. Will the 2025 holiday season be as fruitful?

In the three-speed market, they鈥檙e closer to Snapchat and TikTok than they are to X.

Its relaunched Pink brand is gaining traction with younger consumers after going viral on TikTok and hosting back-to-school events on college campuses. After trimming its assortment to focus on underwear and beauty products, Victoria鈥檚 Secret is getting back into apparel categories like activewear, which offer the brand additional opportunities to boost engagement and purchase frequency.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

The digital landscape in Europe is slowing, but opportunities for advertisers, brands, and retailers still exist. Knowing where to look to achieve the best outcomes will be paramount.

Latin America鈥檚 digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region鈥檚 digital economy to new heights, the runway for growth remains long.鈥�

US Gen Zers ages 18 to 24 spend more time on TikTok, Instagram, and Snapchat than any other age group, per our forecasts. And they鈥檙e more likely than Gen Xers or baby boomers to make purchases via social media, according to our survey. Limited acceptance of payment methods for social commerce purchases could be holding users back.

AI-powered ad growth: Performance+ underscores Pinterest鈥檚 pivot toward automation and lower-funnel advertising, helping it compete more effectively with Meta, Google, and TikTok. Shopping and commerce expansion: Pinterest is evolving into a product discovery engine, giving brands a more intent-driven alternative to social media ad platforms.