蘑菇AV

In 2024, adults will spend 42 minutes online per day with connected car systems, smartwatches, smart speakers, smart appliances, and other ancillary devices. This category continues to tick up each year鈥攁 challenging scenario for marketers, given that many of these devices are suboptimal for advertising. Among activities, TV will remain on top, though time spent will drop under 3:00 per day.

Women鈥檚 sports revenue including sponsorships, partnerships and broadcast is expected to top $2.35 billion, surpassing last year鈥檚 $1.88 billion, per Deloitte. The WNBA achieved a record 2 billion video views across social media platforms last season and led women鈥檚 sports in TiKTok views with 361 million and Instagram engagements with 90 million in 2024, per research from Women鈥檚 Sport Trust.

For its part, TikTok hosted an invite-only event for advertisers at the conference. Between the lines: The volatility creators experience with brand and platform payments have allowed creator platforms that offer direct-to-consumer monetization like Kajabi, Patreon, and Substack to flourish.

There鈥檚 no replacement for TikTok, especially for small or up-and-coming creators who rely on TikTok to build an audience and start monetizing. However, creators strongly favor Instagram for audience growth.

Netflix鈥檚 strategy of rolling out a lower-cost ad-supported tier in conjunction with its password-sharing crackdown worked well on the business side as subscriptions and revenues increased. But the new cohort of ad-viewing subscribers appear to be watching less Netflix than higher-paying ad-free viewers.

But one of the things I wanted to start out by pointing out is that for the third year in a row, our forecast is seeing a decrease in usage for TikTok and Snap, which is fascinating. But that being said, they are still spending more time on TikTok, like twice the amount of time on TikTok than they are on Snap and Instagram. So TikTok still reigns supreme for the time being. Marcus:.

The traditional playbook of outspending competitors on advertising is giving way to measurable community impact. Footwear brand Hoka鈥檚 evolution from a $1 million valuation to $1 billion in revenues demonstrates the ROI of authentic engagement.

In the last 12 months cookies got a stay of execution, TikTok did not (yet), AI exploded, and viral content cluttered our feeds. So much happened in marketing in 2024, it can be difficult to cut through the noise and take stock of what to focus on in 2025.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per 蘑菇AV鈥檚 forecast. As the region鈥檚 digital landscape matures, media quality, and performance are becoming top priorities for advertisers.

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.