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I will leave you with for global tourism. One in 10 jobs are in tourism around the world and it is 10% of our economy, global economy. Marcus Johnson:. Very nice, very good indeed. Blake, you're up. Blake Droesch:. I've been watching a lot of James Bond movies recently and a lot of James Bonds, most specifically Daniel Craig, they tend to bumble a lot.

Retail media has been buoyed by consumer packaged goods companies and grocery brands looking to get their products in front of shoppers closer to the point of purchase. But now, other categories are looking to join the party: nonendemic advertisers.

I noticed my kids both just travel with their phone, but they have a little sort of thing in the back of their phone that they can keep credit cards and their driver's licenses in, so it's on their phone itself. Carina Perkins:. Yeah, that's useful. We don't have to carry a driver's license with us in the UK, we just have to present it within seven days if asked for it. Rob Rubin:. That's different.

Other major events as well, as well as travel coming back to a certain extent. But yeah, we're expecting about an 8% growth for their ad revenues this year. Evelyn Mitchell-Wolf:. Yeah, and search will continue to make up the majority of Google's ad revenues. And then we could have a whole episode on what's going on in the search ad market.

They pointed to travel and retail as the reasons why. And Google search and other that line item still accounting for 75% of Google's total ad revenue. So the numbers look pretty good. However, let's talk about another line item. YouTube experienced its third consecutive. You sound furious with it. Yeah, let's talk about that. Evelyn Mitchell:. I need a middle name for YouTube. Marcus Johnson:.

A strong out-of-home (OOH) ad leverages creative thinking, puts content where people will see it, and has the potential to be shared online. From cleverly branded buses to bizarre alien billboards, here are five recent OOH campaigns that caught our eye and why we think campaigns like this will help drive a projected 6.5% YoY growth in US OOH ad spend this year, reaching $9.51 billion.