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A strong out-of-home (OOH) ad leverages creative thinking, puts content where people will see it, and has the potential to be shared online. From cleverly branded buses to bizarre alien billboards, here are five recent OOH campaigns that caught our eye and why we think campaigns like this will help drive a projected 6.5% YoY growth in US OOH ad spend this year, reaching $9.51 billion.

Number three, international Space Station travels. This one is insane. Travels at 18,000 miles per hour. That feeds the Space Station, orbits the earth every hour and a half. Oscar Orozco (34:56):. That's terrifying. Marcus Johnson (34:56):. Wow. It goes around the whole earth, which means the crew gets 16 sunrises and sunsets every day. I can't even know how to comprehend that one. Yeah,.

We start with the fact of the day, how fast you have to go to escape Earth's gravity and travel to another moon or planet. So it's also known as escape velocity. Do you guys know how fast you have to go? I feel like it'd be weird if you knew this. Do you guys know? Jacob Bourne (01:18):. Yeah. I mean you're asking for a number, so that's-. Marcus Johnson (01:21):.

Temu, the recent entrant to the US ecommerce market, has taken the ecommerce world by storm since its September 2022 launch. The China-based etailer went from zero to 44.5 million unique visitors by December 2022, according to Comscore鈥攁 virtually unprecedented growth in traffic in just four months.

They travel a lot. So Christmas is one of the biggest annual holiday for almost every Hispanic ethnicity, and most families celebrate the night before. So keep that in mind. They don't celebrate the day of.

Snap is having trouble monetizing because Snapchat is primarily a chat platform, and 鈥渕essaging apps are notoriously difficult to monetize,鈥� according to our analyst Jasmine Enberg. The company could lean into its software as a service retail offerings, but consumers also aren鈥檛 sold on AR for shopping. Just 12.4% of US adults use AR for shopping, according to our forecast.