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1225 results for us digital ad spend

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蘑菇AV Half of Advertisers Will Spend More on Contextual to Address Cookie Deprecation (% of US marketers, 2020 vs. 2024)
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May 9, 2024
Source: Epsilon; Phronesis Partners
Most Important* Retail Media Network Attributes According to Ad Buyers** in Latin America vs. US CPG Advertisers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence
Marketers in Select Countries Who Expect Their Podcast Ad Spend to Increase vs. Decrease Over the Next 5 Years, Oct 2023 (% of respondents)
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Dec 14, 2023
Source: Acast; Attest
US Automotive Advertisers' Ad Spend on YouTube, April 2022 & April 2023 (millions)
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Jun 20, 2023
Source: MediaRadar
Digital Media Share of Average Time Spent per Day With Media by US Adults vs. Digital Media Share of Total US Ad Spending, 2018-2025 (% share of time spent and % share of total ad spending)
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Jun 1, 2023
Source: Insider Intelligence
The Daily: July's great big monthly advertising, media, and retail quiz鈥擳ravel, Threads, and Prime Day
Lots of events, as Max said, Paris Olympic and Paralympic games, the US presidential election, the 2024 UEFA, European Football Championships. Then yeah, it's 8% next year for total US digital ad spending. Digital, which has obviously grown incredibly strong last however many years. 8% this year, going up to 11% next year.
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Jul 27, 2023
US Ad Spending Managed by Agency Holding Companies, Independent Agencies, and Brand-Direct Advertisers, 2019-Q1 2024 (% of total)
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Aug 7, 2024
Source: Advertiser Perceptions
As Ad Costs Rose During Prime Day 2024, Advertiser Spend Followed Suit鈥攁nd With Lower Returns
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Jul 31, 2024
Source: Pacvue
What Transaction Methods Do US Agency/Marketing Professionals Expect to Use for Their 2024 CTV Ad Spending? (% of respondents, March 2024)
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Jul 16, 2024
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Guideline (formerly Standard Media Index (SMI)
UK, Germany, and France Programmatic Ad Spend 2025: The UK Dominates, but Germany and France Offer Great Growth Potential
So digital ad spending in the country was far more proportionally significant and happened earlier than anywhere else. In 2008, for example, digital ad spending accounted for 25.3% of total media ad spend, almost twice the proportion in the US. Programmatic rode the coattails of digital display advertising trends in the UK and thus had a significant head start on France and Germany.
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Feb 3, 2025
Latin America Ad Spending 2025: Double-Digit Digital Growth Endures Despite Mounting Economic Uncertainty
The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 401.88 per US dollar. 2024鈥�2029: ARS 979.82 per US dollar.
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Jun 25, 2025
Paid Media Channels Ad Buyers* in Latin America vs. US CPG Advertisers Will Use to Place Digital Ads, June 2023
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Jun 15, 2023
Source: Insider Intelligence
US Digital and Total Media Ad Spending, by Company, 2022-2024 (billions, % change, and % of total)
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Jun 6, 2023
Source: JMP Securities
US Digital and Total Media Ad Spending, by Company, Q3 2022-Q4 2023 (billions, % change, and % of total)
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Jun 6, 2023
Source: JMP Securities
Digital Ad Revenues of Select Media Companies in Canada and the US, 2023 (% of gross ad revenues)
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Apr 23, 2024
Source: Borrell Associates
Steps Being Taken by US Marketers to Address the Impact of Third-Party Cookie Deprecation, by Industry, March 2024 (% of respondents)
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May 9, 2024
Source: Epsilon; Phronesis Partners
How Prepared Are US Marketers Currently to Adapt Their Digital Ad Strategy* to Account For Third-Party Cookie Deprecation? (% of respondents by industry, March 2024)
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May 9, 2024
Source: Epsilon; Phronesis Partners
Level of Reliance on Third-Party Cookies on Their Digital Ad Efforts According to US Marketers, by Industry, March 2024 (% of respondents)
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May 9, 2024
Source: Epsilon; Phronesis Partners
US Programmatic Ad Revenues, by Type, 2023 (% of total)
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Apr 16, 2024
Source: PwC; Interactive Advertising Bureau (IAB)
US Digital Ad Revenues, Q1 2022-Q4 2023 (billions and % change)
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Apr 16, 2024
Source: PwC; Interactive Advertising Bureau (IAB)
US Brand and Agency Ad Buyers Who Plan on Increasing Spending in 2024 Due to Legislation and Signal Loss, by Channel, Tactic, and Activation Method, Feb 2024 (% of respondents)
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Mar 14, 2024
Source: Interactive Advertising Bureau (IAB); BWG Strategy
Budgets US Advertisers Are Pulling Spending From to Increase Investment in Programmatic CTV in 2024, Nov 2023 (% of respondents)
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Jan 16, 2024
Source: Comscore Inc.; Proximic
US Grocery Delivery Brand Ad Spending Growth, Jan-Sep 2023 (% change vs. same period of prior year)
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Nov 1, 2023
Source: MediaRadar
US Podcast Ad Revenues, by Format Type, 2020-2022 (% of total)
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Oct 26, 2023
Source: Interactive Advertising Bureau (IAB)
US Podcast Ad Revenues, by Marketplace, 2022 & 2023 (% of total)
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Oct 26, 2023
Source: Interactive Advertising Bureau (IAB)