蘑菇AV

So if we look at retail media for example, we already specifically track retail media search ad spending is a separate line item in our digital ad spending forecast in the US only at the moment. And what we see there that over the next several years is that retail search spend will grow at around about twice the rate of "traditional search.".

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 401.88 per US dollar. 2024鈥�2028: ARS 911.12 per US dollar.

Amazon Prime Video ads launched today, defaulting Amazon鈥檚 163.3 million US viewers into its ad-supported tier unless they pay a premium to opt out. This is good news for Amazon鈥檚 $44.26 billion dollar retail US media business. But who could this move hurt?

The news: Funding for US-based creator economy companies hit a four-year high in Q1 with $928 million in investments, per The Information, up about 140% YoY.

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 296.15 per US dollar. 2024鈥�2028: ARS 830.67 per US dollar.

The 2024 general election has been dubbed 鈥渢he podcast election鈥� due to candidates鈥� potentially game-changing appearances on some of the biggest podcasts in the US. These appearances illustrate the untapped potential of podcast advertising. 鈥淧odcasts may have played a big role in the US election, but they're still getting overlooked by advertisers,鈥� wrote 蘑菇AV senior vice president of content and executive editor Vladimir Hanzlik on LinkedIn.

UK Digital Ad Spending Benchmarks. Digital Ad Spending at a Glance. Digital Ad Spending. Digital Ad Spending, by Format. Digital Ad Spending, by Channel. Digital Ad Spending, by Device. Digital Ad Spending, by Industry*. Digital Ad Revenues, by Company. UK Digital Ad Spending Benchmarks, by Format. Digital Ad Spending, by Format鈥�. Search Ad Spending鈥�. Search Ad Spending, by Device鈥�.

Digital ad spending will increase slightly faster this year than in 2022, but the bump will be minimal. Total media ad spending growth will roughly hold steady. But there are parts of the world where spending is surging.

US mobile app install advertising spend increased nearly 25% last year and will increase another 15.5% this year, our analyst Zach Goldner said on our 鈥淏ehind the Numbers: The Daily鈥� podcast. This also outpaces total category growth (digital ad spending in the US will only grow 12.0% this year). This is good news for Apple, said Goldner, which is increasingly becoming an ad publishing behemoth.

Digital ad spend will grow the fastest in Latin America this year, with Peru leading the pack, according to our forecast. While Argentina and Chile will also rank high by this measure, none of the three countries will crack the global top 10 for total digital ad spend.

And even digital spending by consumers and marketers doesn鈥檛 always go hand in hand. Countries like China, the UK, and the US all see high penetration of both ecommerce and online advertising. Meanwhile, others like South Korea would count as an ecommerce leader, but a digital advertising laggard. Our New Global Digital Index Showcases Relative Digital Development.

Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.

Read the full report, US Retail Industry Ad Spending 2024.

Key Stat: US influencer marketing spending will grow 14.2% YoY in 2025, more than either social ad spending (13.6%) or digital ad spending (12.5%), per our forecasts. That鈥檚 a signal that marketers are serious about investing in the sector. Executive Summary. Agencies are evolving to keep up with the influencer sector.

A potential US ban on TikTok remains a wildcard鈥攊f implemented, Snap could capture a larger share of short-form video users and ad spend. However, competition from YouTube Shorts and Instagram Reels means that a TikTok ban wouldn't guarantee an automatic win for Snap.

Worsening economic conditions will take their toll on Latin America鈥檚 digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.

We forecast programmatic display ad spending for six major markets: Canada, China, France, Germany, the UK, and the US. Programmatic display ad spending will grow the fastest in Western European countries this year. These markets are regaining momentum after inflation and an energy crisis depressed ad spending growth in 2022 and 2023.

This could be critical ahead of an expected pullback in digital ad spending from Chinese retailers like Temu and Shein due to tariffs. Adding another Meta platform for advertisers could cushion revenue losses on Facebook or Instagram. Yes, but: The app could face hurdles with users and connectivity.

We forecast that 93.5% of US teens will use YouTube at least once monthly in 2025, the highest penetration since we began tracking usage in 2017. Seventy-three percent of US teens use YouTube once per day, above younger competitor TikTok鈥檚 53%, per Pew Research Center.

Digital travel bookings in the US are on a consistent upward trajectory, reflecting a healthy bounce back after the pandemic slump.

More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here鈥檚 a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.

By 2026, that proportion will surpass one-quarter, ahead of even the US (23.2%). Key market dynamics/players: The dominance of Amazon is central in this ad share dynamic. The company will account for 78.3% of retail media digital ad spending in the country this year.

Increased digital ad spending by CPGs will help drive their D2C ecommerce sales. Tailwinds from overall growth in US D2C ecommerce sales, along with increased digital ad spending from CPGs, will help spur the rise of CPG brands on D2C channels. D2C ecommerce gains continue to surpass those of ecommerce overall.

Horizon Media is hunting for acquisitions: The US agency is targeting companies in the influencer marketing and retail media sectors.