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Mercado Pago is rapidly expanding its market share again by leveraging ecommerce data for innovative credit models. But Nubank maintains a lead in consumer credit through its transaction data-driven strategies and established customer base. Where this leaves competitors: Some US banks are trying to build inroads in Latin America. To do so successfully, they'll need to:.

As the US population diversifies, retailers like Kroger and Save A Lot are opening new stores catering to Hispanic and Asian consumers for a more personalized and engaging shopping experience.

The number of paid music streaming subscribers hit 100 million in the US for the first time last year, according to the Recording Industry Association of America (RIAA).

Walmart+鈥攚hich we forecast 16 million US households belong to鈥攈as gained traction by offering free delivery on low-cost groceries, along with other benefits such as discounts on gas and auto repair, and access to Paramount+.

As the technology becomes more embedded across ecommerce sites and apps, consumers are becoming more comfortable with using AI while they shop, especially for practical purposes like price comparison and finding product info. 5. Consumers are buying less but spending the same.

Nearly 175 million adults in the US will use Amazon Prime this year, making up 65.9% of the US adult population, according to our forecast.

Ecommerce executives are bullish about 2024: That鈥檚 driving a significant share to aggressively invest in areas such as marketing, technology, and infrastructure upgrades, per a survey exclusively shared with Insider Intelligence.

Growth in Meta鈥檚 B2B ad revenues has slowed, but Meta will take nearly 17% of B2B digital ad spending in 2024, per our forecast. YouTube is a big player, too. YouTube offers free long-form content capabilities and is known to influence and inform B2B decision-makers. Podcasting is also integral to B2B, and YouTube is a major podcasting platform.

US consumers keep spending: Better-than-expected results from Abercrombie, Dick鈥檚 Sporting Goods, and Cava demonstrate that shoppers are willing to splurge on some nice-to-have items.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

As of September 2024, linear TV accounted for less than half of US viewers鈥� total time spent watching TV, according to Nielsen data. This significant drop off has forced advertisers to follow their consumers to streaming TV. This is having a big impact on CTV鈥檚 viability as an ad channel.

If you want to learn how to get insights like these delivered to your inbox every day, and get access to our data-driven forecasts, reports, and industry benchmarks, schedule a demo with our sales team.

Our forecast expects US cosmetics and beauty sales to grow 6.9% in 2024, which would significantly outpace the broader retail industry鈥檚 2.8% growth. The big takeaway: Kimbell set off alarm bells when he spoke at a JPMorgan conference鈥攏ot during the company鈥檚 earnings call鈥攁nd so he may have overstated the issue or simply highlighted a company-specific challenge.

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Amazon is officially in the online car sales business: The retailer launched Amazon Autos, which lets shoppers find, order, and buy new vehicles from dealerships.

Walmart will net $2.22 billion in US digital ad revenues this year, per our forecast.

FTC scores another antitrust victory after judge blocks Kroger-Albertsons merger: The deal would reduce grocery competition and raise prices for shoppers, the court decided.

Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.

A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.