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Local, regional, and worldwide ecommerce retailers have amassed troves of first-party data on their own shoppers, which enables unique ad targeting on a country-by-country basis. Amazon is the leading retail media ad publisher, but it does not dominate globally like it does in the US. Retail media is largely an Amazon story, but it must share the spotlight internationally.

Click here to view our full forecast for internet user penetration by country. Canada’s Competition Bureau was overruled by a federal court when it tried to block a merger between two of the four largest telecoms—Rogers and Shaw—in 2023.

Which country watches more cable TV? A) United States B) Poland. In Poland, traditional cable TV represents 33.2% of total TV viewing time, while streaming represents just 8.2%, according to Nielsen data. In the US, streaming commands a 38.3% share of TV viewing time, while cable comes in at 28.1%. April 17, 2025. Which generation are the most frequent users of voice assistants?

Click here to view our full forecast for OTT video service users by country. Pay TV subscribers turn to digital options. YouTube TV is successfully separating from the pack. As pay TV providers continue to shed subscribers, YouTube TV is incrementally adding them. By 2026, YouTube TV will become the largest pay TV operator, according to Moffettnathanson.