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While this is a win for Klarna, merchants may not want to take on the higher transaction costs that sometimes come with BNPL plans

Expanding into healthcare payments can help invigorate growth for BNPL players as user growth slows

The BNPL industry鈥檚 explosive growth is a thing of the past. The number of US BNPL users will grow only 6.9% in 2024, a major slowdown from prior years. And while payment value will rise at a still-strong rate of 20.8% this year, it too marks a significant deceleration.

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Australia鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

In our exclusive survey with ESW, data from shoppers in 18 countries reveals new twists in the path to purchase, the rising momentum of marketplaces, and the resilience of age-old fundamentals.

On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart鈥檚 personalized homepages and customer support, what鈥檚 next for the buy now, pay later (BNPL) space, how Tesla鈥檚 new 鈥渃ybercab鈥� could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

It鈥檚 a large volume opportunity for the BNPL player and helps Klarna compete with. It can also help keep users loyal to Apple as its NFC tech opens up

The news: PayPal will serve as Selfbook鈥檚 commerce partner for its travel and hotel offerings, per a press release. Customers can book travel arrangements directly within the PayPal app. Our take: Consumers want travel features from their banks, which PayPal has taken up as a fintech payment provider.

US financial media network ad spend will soar to $1.22 billion in 2026, nearly doubling from $640 million in 2025鈥攁 66.8% compound annual growth rate (CAGR), per our May 2025 forecast.

The news: Global Payments rolled out a retail point-of-sale (POS) system under its Genius platform targeting small and medium-sized businesses (SMBs). Our take: Despite that clout, as other merchant service providers also diversify their offerings through verticalized software, hardware, and partnership integrations, Global Payments鈥� Genius will enter a crowded POS space with its offerings nearly indistinguishable from Stripe鈥檚, Square鈥檚, or Toast鈥檚 hardware and software lineups.

The news: Walmart鈥檚 OnePay and Synchrony will issue a new co-brand Mastercard and a private-label card. Our take: The massive retailer鈥檚 connectivity between its customer base, supplier relationships, and financing apparatus positions OnePay to be a disruptor on the scene.

A new credit card is a smart way to contend with incumbents and fintech competitors, but a confusing product line could dampen its adoption.

These moves can help the company grow ahead of its IPO expected this year

The news: Banks shouldn't use a single marketing strategy for all young people鈥擬illennials (born 1981-1996) and Gen Z (born 1997-2012) have distinct financial behaviors. Millennials, shaped by economic uncertainty, seek stability and pragmatic digital tools, valuing expert advice. Gen Z, digital natives, demand effortless speed, are influencer-driven, and focus on immediate experiences, often skeptical of traditional banks. Our take: Marketing must be tailored. For millennials, emphasize trust, reliability, and security for long-term goals, offering expert education. For Gen Z, highlight speed, flexibility, and convenience through engaging, short-form content on platforms like TikTok, utilizing influencers to build rapport.

The news: PayPal partnered with the Big Ten and Big 12 conferences to enable payments for participating student-athletes. Our take: Capitalizing on young, emerging student consumers is a strong opportunity to secure long-time and loyal PayPal and Venmo users.

The CFPB will reportedly ask a federal court to vacate the rule鈥攕ide-stepping the lengthy rescinding process and setting back open banking indefinitely.

The campaign鈥檚 associated sweepstakes encourages users to pay more frequently with PayPal

We look at how adjusted pricing, launching in new categories and markets, and growing its debit card made this possible