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Though it will also face strong competition from Amazon in Brazil, Colombia, and Mexico.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier.

Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex).

In most countries, prizes consist of telephone top-ups for mobile operators or Amazon gift cards. In some countries, Livepanel also offers gift cards from other websites, experiences, discounts, and sweepstakes. This survey was designed to cover mobile video viewers鈥� attitudes, perceptions, and usage behaviors in Latin America.

Mexico will be the only country where YouTube will trail Facebook beyond 2026. Mexico is YouTube鈥檚 third-most-penetrated market among internet users worldwide. The country was YouTube鈥檚 most penetrated market from 2016 to 2020, before falling to third place in 2021.

It also aims to replicate its model in Mexico where it offers a range of options such as telecom, financial services, and healthcare. The big takeaway: Walmart is making long-term bets that should pay off whether the economy heads south and consumers look for value, or if conditions improve and shoppers focus on convenience. Go further: Read our Retail Media Ad Spending Forecast H1 2023 report.

Prominent players like Amazon, Mercado Libre, Rappi, and Walmart de 惭茅虫颈肠辞 y Centroam茅rica (Walmex) already offer brands the ability to programmatically buy ads on and off their websites. Others will likely follow suit as competition for ad dollars heats up. Brick-and-mortar will be retail media鈥檚 next frontier. 

The Amazon of Latin America has a $3.6 billion plan: Mercado Libre will invest 19 billion reais in Brazil, in part to fund its fintech arm鈥攚hich poses an enormous threat to the region鈥檚 banks.

The relatively new shopping channel鈥檚 popularity has surged in countries like Colombia and Mexico, per Wunderman Thompson, as consumers seek out more interactive and personalized digital experiences from brands. Why it matters: Live shopping will be key to reaching new audiences, engaging shoppers, and driving online sales.

Mexico and Canada were excluded from this round but still face existing tariffs on key sectors, including a 25% duty on vehicle imports. Per Foreign Policy and AS/COA reporting, some countries that aligned diplomatically with Washington鈥攕uch as Argentina鈥攄id not benefit from preferential treatment.