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Amazon Prime Video will introduce ads to its streaming content starting on January 29. The move will leverage Amazon鈥檚 existing ad business and first-party retail media data to deliver ads on video content, something the company already does on Freevee and Fire TV. Here are five charts to prepare advertisers for this change.

MrBeast will create a reality series for Prime Video: In a move that defies platform allegiance, YouTube鈥檚 most popular creator will help generate a hit for Amazon.

Eight in 10 US Amazon Prime Video subscribers will be ad-supported this year, according to our February 2024 forecast.

Prime Video mulls ads, but football paints a worrying sign: The streaming service is planning an ad-supported tier despite its video ad growing pains.

Amazon muscles in on Google and Meta鈥檚 ad throne: Retail media and Prime Video propelled the company to a blockbuster 2023鈥攁nd 2024 looks even brighter.

Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.

Amazon beats estimates as advertising, profitability push delivers results: The retailer鈥檚 spring sale and Prime Video ads helped drive a 13% increase in revenues.

On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

On today's episode, we discuss the appeal of Prime Video with ads, why we might see more honest and transparent advertising, the inevitability of face computers, Netflix's chances of becoming a significant gaming hub, how the average retirement age is changing and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

Thursday Night Football shows viewership metrics don鈥檛 say it all: Amazon鈥檚 Black Friday audience was far lower than expected, but DTC opportunities drove brand excitement.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.

Amazon will also surpass 10% of CTV ad sales in 2026, with most of their current and future CTV ad revenues coming from Amazon Prime Video and Fire TV. The total includes separately branded Twitch and Freevee streaming services. Disney also surpasses 10% when its separate brands鈥擧ulu, ESPN, and Disney+鈥攁re combined. Hulu and Disney+ together will capture 10.8% of CTV ad sales in 2026.

By securing major sports properties, Amazon is ensuring Prime Video remains a streaming leader while reinforcing its broader advertising ambitions. Amazon鈥檚 11-year NBA deal is valued at $1.8 billion annually. That could translate into the service hiking prices or increasing ad loads to offset costs down the line.

Meanwhile, platforms like YouTube and Prime Video are experimenting with AI for recaps as well as dubbing (see chart). Survey says: Sixty-nine percent of Gen Z, Millennials, and Gen X prefer TV shows and movies written by humans over generative AI, highlighting persistent skepticism about AI's ability to craft compelling narratives that resonate with audiences.

Prime Video gets its first major advertising partner: IPG Mediabrands will get first-look access to new ad formats when Prime Video debuts ads in 2024.

CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.

Amazon Prime Video ads launched today, defaulting Amazon鈥檚 163.3 million US viewers into its ad-supported tier unless they pay a premium to opt out. This is good news for Amazon鈥檚 $44.26 billion dollar retail US media business. But who could this move hurt?

Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.

Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.

Time spent with connected TV (CTV) by US adults will be within 1 hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our June forecast. CTV usage is outpacing ad spend on most platforms, but spend is growing rapidly as Netflix, Disney+, Max, and Amazon Prime Video push more viewers toward ad-supported tiers. As the CTV ad floodgates open, advertisers need to make sure they鈥檙e maximizing ad value by thinking of CTV differently, experts suggested at last week鈥檚 Advertising Week New York.

Streaming ad prices dropped because the supply of ad inventory greatly increased after Prime Video launched its ad tier last year and other streaming services converted more of their viewers to ad plans. 鈥淟ast year's CPM drops have largely stuck, and we expect the 2025 upfront market to continue to favor buyers in terms of streaming price efficiency,鈥� said Moe Chughtai, global vice president of MiQ.

Amazon launched shoppable ads on Prime Video and entered a partnership with TikTok to enable purchases of Amazon products via ads on the TikTok app. Walmart expanded its retail media offering to linear TV (using QR codes) through its partnership with NBCUniversal.

Prime Video exclusively streamed the NFL Wild Card playoff game, leading to the second-highest day of streaming on record at 47 billion minutes. Our take: As competition intensifies, live events and sports content are crucial for both broadcast and streaming platforms to capture and retain viewers.