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Our latest forecast and exclusive consumer surveys highlight the most compelling omnichannel opportunities for fashion brands, retailers, and marketers.

Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.

Trump鈥檚 tariff proposals will eat into consumers鈥� discretionary spend: The price of goods such as shoes, toasters, and mattress and box springs will soar under the across-the-board tariff plan.

Hoka sales soared nearly 35% in FYQ2: Meanwhile, Skechers delivered a record-setting quarter as the shoe brands continue to benefit from Nike鈥檚 missteps.

Competition from Temu caused Shein鈥檚 revenue growth to slow in H1 2024: The fast-fashion retailer faces a challenging path ahead as regulatory scrutiny and a highly competitive environment threaten its IPO chances.

Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.

In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men鈥檚, women鈥檚, and children鈥檚 apparel, accessories, and home goods.

We expect social commerce sales in the US to reach $101.38 billion this year, driven by existing buyers increasing their spending. While social commerce plays a smaller role in holiday shopping, it's popular among Gen Z, who are more likely to make purchases influenced by creators. TikTok and Facebook are the top platforms, with apparel brands poised to benefit the most.

Prices for adult apparel and equipment will increase by $2 to $10, with the biggest hikes on items over $150. Nike is keeping prices steady for children鈥檚 products, as well as popular items like its Air Force 1 shoe and Jordan-brand apparel. Our take: Nike鈥檚 return to Amazon shows how important the selling platform is, even with the threat of counterfeits and gray market sellers.

Shein鈥檚 UK revenues soar while the wait for IPO drags on: The fast-fashion retailer鈥檚 success has come at the expense of companies like Boohoo and Asos.

Footwear, apparel, and fragrance were the top categories for luxury purchases. More than half of respondents purchased luxury footwear in the previous year. Luxury consumers overall were more likely (54.1%) to have made a footwear purchase than apparel (42.5%) and fragrance (40.0%) purchases. Fewer luxury buyers bought handbags and leather goods than in 2022.

Apparel and fashion. In 2024, the EU exported over 鈧�5.0 billion ($5.41 billion) worth of apparel and accessories to the US. Europe鈥檚 fashion brands are particularly exposed because they often manufacture in countries now facing elevated tariffs鈥攕uch as China, Vietnam, and Sri Lanka鈥攂efore exporting to the US.

The platform notes that searches for 鈥淲NBA tunnel outfits鈥� and 鈥淪abrina Ionescu shoes pink鈥� are up over 2,000% and 1,700%, respectively, reinforcing Pinterest鈥檚 role in timely cultural discovery; Pinterest skews heavily towards female users, per our forecast.

At Jimmy Choo, the recently launched Diamond Flex shoe was the fastest-selling sneaker in the brand鈥檚 history. Our take: Capri struck an upbeat posture based on signs of improvement at Michael Kors and Jimmy Choo, but it faces an uphill battle executing a rebound.

September was style month, with Walmart hitting New York Fashion Week, Levi鈥檚 launching an app for stylist recommendations, Old Navy going vintage, and more. See who else made our September unofficial most interesting retailers List.

Clothing and accessories sales rose 5.4% YoY. This sector is likely to feel the tariff pinch given that the vast majority鈥�97%鈥攐f clothing and shoes sold in the US is imported, with China and Vietnam accounting for 54.1% of US apparel and footwear imports last year, per data from the US International Trade Commission.

Kate Spade partners with Eloquii to reach plus size customers: The brand is making an effort to tap into the underserved market as size inclusivity efforts across the fashion industry run aground.