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Apple TV has the MLS and MLB. Max has the MLB and March Madness. Paramount has Serie A and Champions League. I can go on and on. Netflix is late to the game. Of course they should have gotten involved earlier. Sports is huge. We know the differentiator that it creates when we think of traditional cable providers and streaming services.

This is how YouTube and Apple TV and all the others, peacock, Disney, paramount, they all started maybe not Disney, they'd already had ESPN. But a lot of these companies start by licensing a couple of games or franchises and then they go deeper into it as Amazon has done as YouTube has done. So I think this is a first step for Netflix.

It was Apple TV on a Friday, and it was Amazon on Saturday, and on Sunday it was Peacock, and then it was YES network, and then they had a game on Fox, and it was all within the same week. Every game was someone else's. Ethan Cramer-Flood:. You're not going to have all that, even if you're a very engaged media person with a lot of tech, you're not going to have all of them. Ross Benes:. Yes.

So if someone's still trying to watch their favorite show on Netflix and still watch Ted Lasso on Apple TV, they want to have the option to pay as less as possible. With that, they're able to subsidize that with watching ad-supported content.

I tried to sign up for Apple TV and then it took me forever to figure out how to unsign up for it, and now I've just let subscription... Stephanie Taglianetti:. I think that's the point. Suzy Davidkhanian:. Right. Stephanie Taglianetti:. It's not just Amazon. Suzy Davidkhanian:. Because I didn't obviously read the FTC arguments. Why was it so well thought out versus some of the other ones?

They've mentioned in the past that they basically couldn't compete because they couldn't be profitable paying the prices that YouTube and Apple TV have for Amazon Prime for Thursday night football, things like this, but we talk about this a lot here.

I'm just looking at a chart here from the Wall Street Journal showing Hulu, Max, Netflix, Disney Plus, Peacock, Apple TV+ all with prices going up.