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Meta axes VR jobs as Reality Labs flounders: Over 100 workers, including staff behind the 鈥淪upernatural鈥� fitness app, were cut as the firm pivots away from costly metaverse efforts.

Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."

Lawk showed off its AI and AR Smart Glasses, which offer real-time translation in eight languages. Our take: As usual, CES didn鈥檛 disappoint with all of its new tech, which also delved into holographic displays, AR headsets, and video gaming accessories. The future is more automated than ever.

Looktech AI Glasses, TCL RayNeo AR glasses, and Even G1 Digital Glasses will all make an appearance in CES exhibits, but you can bet there will be many more. Rabbit and Humane learned the hard way last year that the world isn鈥檛 ready to give up their phones. Expect more devices that complement smartphones rather than any tech that hopes to replace them.

Voice commands, gesture controls, AR windshields, and in-car cameras and sensors could create opportunities for contextual brand experiences delivered in transit. GenAI will become an active copilot. As more powerful AI models and processors are integrated into vehicles, in-car AI will expand beyond basic voice commands to become a proactive digital companion.

GenAI, blockchain, AR, and more can completely shift the dynamics of how brands connect with consumers. Stay informed and understand what new tools work best. Focus on core business objectives. Maintain an unwavering focus on brand-building, business growth, and sustainable competitive advantages. Every marketing initiative should contribute to one or more of these. Collaborate with finance.

The news: Nvidia will soon make it possible for researchers, developers, and students to run powerful AI models locally with the Project Digits desktop AI PC, per Ars Technica. The $3,000 AI desktop, unveiled at CES 2025, could upend the AI PC market by offering a cost-effective, energy-efficient alternative to cloud-based models when it becomes available in May.

Seventy-five percent of US car buyers prefer used cars, a trend unlikely to shift with electrification, per Ars Technica. EV penetration has averaged 6.8% so far this year, down from 7.5% in 2023. BofA analysts say they now expect EVs to make up about 8% of vehicle sales in 2024, 14% in 2027 and 29% in 2030.

AR tools (Perfect Corp., Zero10). Product recommendation and personalization engines (Bloomreach, Coveo, Dynamic Yield). Review engines (Bazaarvoice, PowerReviews, Trustpilot, Yotpo). Pricing and promotions engines (Grid Dynamics, Revionics). Inventory management systems such as Lightspeed Retail and Oracle NetSuite are often integrated with other solutions.

The many devices shown this year did everything from live translation to AR display to capturing images/video. But as the tech and adoption evolves, this wearable tech has the opportunity to play an outsized role in retail media.

A) Have a voice conversation with a chatbot B) Generate custom images based on text prompts C) Automatically summarize YouTube videos while watching D) Use AR to visualize answers in real life. Google鈥檚 Search Live capability allows users to have back-and-forth voice conversations with a chatbot, according to The Verge. June 19, 2025.

It also has that those AR features. And unlike a VR headset that gives you the virtual experience, smart glasses are lightweight, they're stylish, you can wear them out in the world without being conspicuous.

Then, it could create a comparative analysis, a summary of reviews, and potentially an AR test drive. More conversions may happen online with better information, but it will otherwise remain mostly unchanged. The cautious scenario: consumers shy away from clunky general shopping agents.