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We鈥檒l see deeper AI integration with AR experiences. As Walmart demonstrates with its AR showrooms, the next step will be integrating conversational AI into these immersive environments. Shoppers may interact with AI assistants within virtual storefronts, getting real-time advice as they virtually try on clothes or arrange furniture in digital homes. What does this mean for marketers?

The exchange rates used are as follows:. 2016: ARS 14.76 per US dollar. 2017: ARS 16.55 per US dollar. 2018: ARS 34.50 per US dollar. 2019: ARS 54.80 per US dollar. 2020: ARS 76.60 per US dollar. 2021: ARS 98.81 per US dollar. 2022: ARS 148.80 per US dollar. 2023: ARS 296.15 per US dollar. 2024鈥�2028: ARS 830.67 per US dollar.

Google warns that breaking up Chrome or restricting its AI investments could weaken the country鈥檚 lead in global technology, per Ars Technica. Old arguments, new DOJ: Google鈥檚 defense that breaking it up would hurt user privacy and innovation is nothing new鈥攖he company made similar arguments to President Joe Biden鈥檚 DOJ last year.

As assistants become more sophisticated with computer vision, AR, multimodal genAI, and advanced sensor integration, they may start to encroach on traditional search engine territory. This shift could have major implications for search advertising, potentially requiring marketers to adapt their strategies for conversational, multimodal search queries.

Younger shoppers are comfortable using augmented reality (AR) and virtual reality tools. Twenty-eight percent of 12- to 14-year-olds already use AR to make purchases, according to Mintel. Our take: While Gen Alpha is becoming an undeniably important cohort for the beauty industry, companies should tread carefully when marketing and selling to the demographic.

Voice commands, gesture controls, AR windshields, and in-car cameras and sensors could create opportunities for contextual brand experiences delivered in transit. GenAI will become an active copilot. As more powerful AI models and processors are integrated into vehicles, in-car AI will expand beyond basic voice commands to become a proactive digital companion.

Without a unique advantage that the competition doesn鈥檛 offer鈥攍ike integrating augmented reality into conversations and building virtual worlds based on conversations to step away from a solely text-based app鈥攁 standalone app might miss the mark.

Expanding into robotics risks further straining Meta鈥檚 resources beyond AR/VR wearables. Meta, which gained its AR/VR expertise by acquiring Oculus, could opt to partner or buy robotics startups to leapfrog the competition, but that would also add market pressure to succeed in an all-new segment.

Meta axes VR jobs as Reality Labs flounders: Over 100 workers, including staff behind the 鈥淪upernatural鈥� fitness app, were cut as the firm pivots away from costly metaverse efforts.

Then, it could create a comparative analysis, a summary of reviews, and potentially an AR test drive. More conversions may happen online with better information, but it will otherwise remain mostly unchanged. The cautious scenario: consumers shy away from clunky general shopping agents.