Ä¢¹½AV

And I think also lastly, from navigating the landscape, it's also being aware of what's happening not just in the US but all the main markets that you're in and trying to identify where are some key markets that you can still get into because let's just say hypothetically, let's just say Mexico gets hit with tariffs, but maybe Argentina, I'll use Argentina.

Interactive Advertising Bureau Argentina (IAB Argentina). Interactive Advertising Bureau Brasil (IAB Brasil). Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia). Interactive Advertising Bureau México (IAB México). Interactive Advertising Bureau of Canada (IAB Canada). Interactive Advertising Bureau Perú (IAB Perú).

Price increases also hit Canada, Portugal, and Argentina. Netflix's ability to implement successive price hikes without significant churn speaks to its strong content slate and entrenched market leadership. However, as competitors like Disney+ and Amazon Prime Video also raise prices, consumer patience may be tested. Engagement drivers: Content and strategy evolution show clear momentum.

Paysafe’s iGaming solution is active in the US, Canada, Europe, and a swath of Latin America including Argentina, Colombia, and Mexico. The company has also been beefing up its iGaming capabilities: It launched a pay by bank option in the US in April to make the deposit and payout process quicker. Paysafe’s Brazil rollout should help it grow in the industry.

Nearly every country will see digital ad spending growth this year as well, with Argentina the only one set for contraction (in US dollar terms). By 2027, more than 75% of worldwide ad spending will go to digital, and 20 of our 29 markets will be majority digital. Emerging, recovering, and advanced economies are all doing well. Central and Eastern Europe will lead the world in ad spending growth.

In terms of retail growth, the market trails only the Philippines, Vietnam, Russia, and Argentina. Walmart’s Flipkart and Amazon India will command 31.3% and 30.0% of retail ecommerce sales shares, respectively, followed by Reliance Retail with a 7.2% market share.

Here are five charts that size social network usage on a worldwide level by platform and by country and region.

Improving macroeconomic conditions will create new growth opportunities for retailers as inflation decelerates in all major markets, including Argentina and Venezuela. Despite Latin America’s uncertainties, it will be the world’s second-fastest-growing region for retail and ecommerce sales this year, trailing only the Middle East and Africa. Dollarization will boost cross-border trade in Argentina.

Mercado Libre is building momentum in countries like Brazil, Mexico, and Argentina. There is far less retail media ad spending in the region than in China—but it’s growing much faster. Retail media is hottest in Latin America, though the outlook is positive everywhere. We have country-level retail media forecasts for seven individual national markets, along with a partial picture for China.

Argentina will be Mercado Libre’s fastest-growing market, up 22.0% YoY, followed by Mexico (20.0%). Despite the company’s notably smaller share of the ecommerce market in Mexico compared with Argentina, the country is a key growth market for Mercado Libre’s bottom line.

No. 3: Dafiti joined the growing list of retailers to exit Argentina. Dafiti announced its departure from Argentina amid worsening economic conditions in the country. The pure-play ecommerce platform, owned by Global Fashion Group (GFG), stated that it would shutter its operations in Argentina on September 18, 2023, after first entering the market more than a decade ago in 2012.