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On today鈥檚 podcast episode, we discuss how March Madness viewership stacked up this year, if women鈥檚 college basketball was able to sustain the bump from the 鈥楥aitlin Clark effect鈥�, and how viewers of women鈥檚 sports are both different and the same. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, Vice President of Content Paul Verna, and Vice President of Inclusive Insights Charlene Polite Corley. Listen everywhere and watch on YouTube and Spotify.

On today's podcast episode, we discuss how Spotify reached sustained profitability, what a 鈥渄eluxe鈥� tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.

Music/audio streaming usage decreased by 6.5 percentage points YoY. Just 66.4% of respondents used music streaming services this year. Time spent with music streaming averaged 1:39 daily, 7 minutes less than the regional average. Egypt's social media usage was also comparatively low at 93.1% of respondents, and it decreased by 0.9 percentage points YoY.

Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities鈥攁nd draw attention from YouTube.

On today鈥檚 podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss what consumer confidence actually means, which specific economic indicators most significantly impact it, and what all this says about the overall health of retail right now. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian, Senior Analyst Zak Stambor, and Research Associate Professor and Director of the Surveys of Consumers at the University of Michigan Joanne Hsu.

US eCPMs for digital video, display, and audio formats fell in Q2 2024鈥攖he average decrease was slight on a QoQ basis but more pronounced on a YoY basis.

But now we're also seeing them strike deals with premium streaming services like Netflix or Amazon Prime Video, and it's going to be very, very hard for these top name creators to resist those kinds of deals.

On today's episode, we discuss how Spotify beat expectations, why a price hike is inbound, and the audio streaming company's relationship with artificial intelligence (AI). "In Other News," we talk about AI-powered ads for Google and whether Peacock can survive the streaming wars. Tune in to the discussion with our analyst Daniel Konstantinovic.

It's much easier to get work that comes out of it that really kind of feels like you, like the example I said with the audio recording.

So, we're running streaming video, we're running streaming audio, we're running a lot of upper funnel campaigns, in addition to the performance marketing. And what we've seen is a direct positive result on the business. You actually see the efficiencies in paid search, which is obviously a very solid performing sales channel for many retailers.

On today鈥檚 podcast episode, we discuss why people might become more worried about using AI at work, why they might become less worried, and how significant an impact artificial intelligence has had on jobs already. Join Senior Director of Podcasts and host Marcus Johnson, Senior Vice President Henry Powderly, and Senior Analyst Gadjo Sevilla, for the conversation. Listen everywhere and watch on YouTube and Spotify.

Wonder acquires a media company, Unilever dedicates more spend to influencers, and Ulta launches a third-party marketplace. Here are the eight most interesting retailers and brands from last month, as ranked on our 鈥淏ehind the Numbers鈥� podcast.

Audio listenership trailed the global average significantly. For both broadcast radio (26 minutes daily) and music streaming (28 minutes), Japan fell well short of global norms and ranked last. Media Adoption. Like time spent with media, Japan鈥檚 adoption of media formats was well below global norms.

Spotify keeps Bill Simmons on board: The Ringer founder extends his contract as Spotify pivots toward video podcasting and sustainable ad-driven content.

On today鈥檚 podcast episode, we discuss what happens when a shelf is empty, how retailers can stay ahead of this, and how signals translate into actionable store-level decisions. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, Senior Analyst Blake Droesch, and Chief Revenue Officer at Trax David Gottlieb. Listen everywhere and watch on YouTube and Spotify.