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The news: Google and Samsung revealed Android XR, an extended-reality OS, and Samsung鈥檚 Project Moohan headset, challenging Meta鈥檚 Quest and Apple鈥檚 Vision Pro in the VR/AR market. Android XR is an open platform and would give third-party manufacturers like Sony and Lynx the option to create devices using Google鈥檚 platform, a move that aims to replicate the success of Android smartphones.

Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."

Meta axes VR jobs as Reality Labs flounders: Over 100 workers, including staff behind the 鈥淪upernatural鈥� fitness app, were cut as the firm pivots away from costly metaverse efforts.

GenAI, blockchain, AR, and more can completely shift the dynamics of how brands connect with consumers. Stay informed and understand what new tools work best. Focus on core business objectives. Maintain an unwavering focus on brand-building, business growth, and sustainable competitive advantages. Every marketing initiative should contribute to one or more of these. Collaborate with finance.

Smart glasses鈥� potential: With their lightweight frame and accessible features, smart glasses are gaining traction as an affordable AR offering with AI capabilities. Ray-Ban Meta Smart Glasses created a roadmap for rival products, and its success highlights how the wearables can be especially useful for content creators and advertisers. 4.

Voice commands, gesture controls, AR windshields, and in-car cameras and sensors could create opportunities for contextual brand experiences delivered in transit. GenAI will become an active copilot. As more powerful AI models and processors are integrated into vehicles, in-car AI will expand beyond basic voice commands to become a proactive digital companion.

AR and AI tools are nice to have, but not yet essential. Beauty brands and retailers are investing in AR and AI. AR filters for makeup, shade-matching tools, and personalized skincare advisors are among the innovations beauty brands are using to improve the online shopping experience and boost conversion. Gen Zers and young millennials are the most likely to engage with this tech.

AR tools (Perfect Corp., Zero10). Product recommendation and personalization engines (Bloomreach, Coveo, Dynamic Yield). Review engines (Bazaarvoice, PowerReviews, Trustpilot, Yotpo). Pricing and promotions engines (Grid Dynamics, Revionics). Inventory management systems such as Lightspeed Retail and Oracle NetSuite are often integrated with other solutions.

This is an article from Benj Edwards of Ars Technica. He was explaining that the researchers tested eight AI driven search tools by providing direct excerpts from real news articles and asking the models to identify each article's original headline, publisher, publication date and URL.