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Around the World: Economic effects on retail and ecommerce. Around the World: The international forecasts of past (2023), present (now), and future (2024). Around the World: 2024 global predictions ('Shark Tank'-style)鈥擱etail media rivals, metaverse shopping experiences, and more. Sources. Atlantico. Banco Central do Brasil (BCB). Banco de M茅xico (Banxico). Bank for International Settlements (BIS).

鈥淐ommerce media networks offer a new way to reach SMBs using first-party data and real-time shopping behavior,鈥� Voss said. 鈥淭hey connect B2B marketers with buyers actively researching or purchasing business products, making them a high-intent, performance-driven channel that complements existing strategies.鈥�. Download the full report here.

Over 72.6% of US social shoppers have seen shopping-related short-form videos, such as Instagram Reels, making them the most popular type of content in social media shopping鈥�. YouTube is looking to capture a larger share in the competitive market.

Amazon Business: The leader鈥檚 growth in third-party B2B procurement is slowing. B2B ecommerce is gaining traction as 59% of B2B buyers make purchases through online marketplaces in 2023, per an April 2023 Digital Commerce 360 and Forrester survey. Amazon Business, the leader among US third-party marketplaces, accounted for just 2.1% of the B2B ecommerce market in 2022.

鈥淲e have access to 300 million different B2B lead profiles,鈥� Jaspar Carmichael-Jack, Artisan鈥檚 CEO and co-founder, told VentureBeat. 鈥淎va uses that information as well as sources like CrunchBase, Apollo, and Cognism to determine leads.鈥�.

Paze will gain a 2% share of digital wallet ecommerce in Q4 2024, after ramping up earlier in the year. For now, it鈥檚 intended to just house and update cards online. But as 2024 unfolds, we expect Paze to woo merchants with customer data sharing, personalized merchant offers, and鈥攗nlike Apple Pay鈥攏o added fees.

Consumer device and behavior trends are affecting payment providers鈥� strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here鈥檚 what that means for the payments ecosystem.

Weigh in-store versus ecommerce. More like this:. Why we think Amazon might create a Prime Day event in the spring, and what it could look like. How Sam鈥檚 Club, Kroger, Albertsons, and Instacart are evolving their retail media networks. Walmart looks to carve out a share of the $1.857 trillion B2B ecommerce market. 5 things to know about Prime Day shoppers.

B2B marketing is shifting to become more customer-focused and digitally oriented, which means the processes, people, and technology of B2B companies all need to follow suit. Here are five charts to help you stay ahead of the curve.

And in June it launched more than 100 new tools that push it deeper into business-to-business (B2B) ecommerce, offline and local retail, and social commerce. The big takeaway: Shopify CEO and founder Tobi L眉tke has long said that he is 鈥渢rying to arm the rebels鈥� with the tools they need to challenge Amazon鈥檚 ecommerce empire.

77% of B2B decision-makers worldwide leverage chat tools for product discovery, according to January 2024 data from Forrester Consulting and Zoovu.

LinkedIn is the social platform most commonly used by B2B marketers and their clients worldwide, according to a LinkedIn survey conducted by Ipsos. YouTube takes second place, followed by Facebook and Instagram.

Gopuff looks to diversify its revenue streams: The company launched a platform to allow brands to fulfill ecommerce orders on their own websites.

However, just because you have all those extra things on your plate amongst analytics, revenue growth, e-commerce, et cetera, it doesn't mean that you have to spread your time evenly across all of them, right? And as a CMO, you can say, "I'm still 80% this, I just am now paying attention to more things so I can make sure that I am that hub," that central point that you mentioned, Kelsey.