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Markets rally, but marketers hold their applause: Trump鈥檚 tariff pause could still keep ad execs on edge, given market volatility and long-term planning risks.

How can retailers in grocery, the second-largest ecommerce category, optimize their online business to succeed?

B2B brands are underutilizing creator marketing on LinkedIn, according to Rob Mayhew, a creator who left his agency leadership job to make funny B2B social media videos full time. "LinkedIn is the channel that everyone's sleeping on [for creator marketing], and it's got huge opportunity, especially for B2B," Mayhew said.

Here are five charts on the size of and outlook for the B2B digital ad market worldwide and in 13 individual countries.

Latest data from the Federal Reserve shows leading institutions based on consolidated assets.

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

This is crucial for trust-building.鈥�. 6 in 10 B2B marketing leaders worldwide plan to use in-person events as a top marketing technique next year, per a May 2023 LinkedIn survey conducted by Ipsos. A quarter of US B2B marketers say their leading areas of spend are on in-person tradeshows and events, per August 2023 Sagefrog Marketing Group data.

B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.

On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year鈥檚 MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenm眉ller, vice president of global demand generation at Meltwater.

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.