蘑菇AV

The problem with AI influencers: Google isn鈥檛 the first to experiment with AI influencers, though it does have the advantage of basing its AI personas off of real influencers who users are more likely to trust鈥攚hich could curb some issues others have found with the virtual influencer trend. 51% percent of Gen Z and millennials, 63% of Gen X and baby boomers, and 58% overall are unlikely to engage with content

Only 25% of baby boomers and 37% of Gen X agree that AI is accurate. Sycophantic AI could risk deepening bias for younger users, and for older, more skeptical generations, flattery may appear manipulative鈥攆urther widening the trust gap. Our take: AI鈥檚 propensity for sycophancy and reinforcing bias could be as dangerous as its penchant for hallucinations.

Gen X and boomers for retirement and travel. As Ingram observed:. 鈥淧erhaps it鈥檚 a sign of changing expectations or just a recognition that homeownership is increasingly out of reach. Either way, [Gen Z] are opting to invest in experiences now, rather than wait for uncertain milestones later.鈥�. The bright side.

Only 7.7% of TikTok users and 8.3% of Instagram users are baby boomers, per our research. Our take: Meta or TikTok could strike deals with CTV manufacturers to score placements on remote controls, but high costs and uncertainty about these apps鈥� longevity could stifle those efforts.

That compares with just 19% of boomers. Gen Z (61%) and millennials (53%) are most likely to watch health/wellness videos or reels and like such posts. 蘑菇AV one-third follow wellness content creators. Our take: Digital natives have an affinity for health and wellness content on social media, and new health and wellness trends emerge on TikTok frequently.

On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.

Wells Fargo: The big bank is targeting aging baby-boomer business owners, aiming to serve them through both its commercial banking and wealth management services, per Banking Dive. Head of the commercial banking and wealth partnership at Wells Fargo Suzanne Morrison is leading efforts to integrate the bank鈥檚 commercial and wealth units to provide more holistic client service.

The challenge: Consumers are increasingly skeptical of AI-generated marketing content, with 40% of Gen Zers and 42% of baby boomers saying that brands employing AI in their ads seem like scams. The opportunity: VSCO designed Canvas for ideation and collaboration with more human oversight, not just AI image generation, reducing the risk of low-quality output.

Gen Z shoppers are 10x more likely (20%) than baby boomers (2%) to frequently use AI to discover new products. 20% of shoppers have used AI for customer service, and 18% for purchases at least occasionally. What it means: AI is becoming part of the shopping journey鈥攅specially for younger generations.

The response is sharpest among Gen Z鈥�40% say they鈥檝e walked away from brands over DEI rollbacks, twice the rate of millennials and over four times that of boomers. Our take: By caving to pressure and scaling back DEI, Target not only alienated customers but also came across as inauthentic鈥攃ompounding its challenges.

For boomers, it鈥檚 an easy way to access older or obscure content without having to learn a new platform like Spotify. Among boomers who use social networks, 90.3% are on Facebook. The platform continues to beat other social media apps by double digits. It is one of 产辞辞尘别谤蝉鈥� top three preferred apps alongside Google and YouTube, according to Forbes Advisor. Keep an eye on 产辞辞尘别谤蝉鈥� TikTok engagement.

Gen Z adults are twice as likely (40%) as millennials and over four times more likely than baby boomers to stop buying from brands due to DEI pullbacks. Walmart reversed its DEI policies in November 2024, while Target announced it would scale back its DEI programs in January.

In comparison, only 15% Gen Xers and 13% of baby boomers have done so. Saving versus spending: Despite the risk of tighter budgets as general costs rise, there鈥檚 a behavioral gap for some shoppers between financial anxieties and continued spending on nonessential tech. 60% of consumers are adjusting or will adjust their budgets and 40% are cutting back on nonessential spending.

Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.

While boomers show the lowest adoption rates of any generation, they stand to benefit most from wearables' health-monitoring capabilities鈥攁s demonstrated by Apple's FDA-approved conversion of AirPods Pro 2 into hearing aids.

And this share worsens for certain generations: millennials (34%) and Gen X (31%) are most likely to lack emergency savings, while baby boomers (16%) are least likely. Inflation is the top reason consumers blame for their lack of savings, with 73% of US consumers saying it鈥檚 preventing them from saving as much as they should.

Baby boomers (69%) and Gen X (56%) spend most of their gaming time on casual or mobile games. Millennials also prefer that format but play sports games more than any other generation. Platforms have an impact: 39% of respondents said their purchase decisions are at least 鈥渟omewhat influenced by advertising seen in video games or by video game-related brand promotions.鈥�.

Vitamins are the most popular supplement across generations, although more baby boomers (56%) than Gen Z (48%) use them, according to a recent YouGuv report. Other supplement usage varies by age group. Minerals like calcium and magnesium are favored by 34% of baby boomers, while 24% of Gen Z take proteins and amino acids.

The Silent Generation (90%) and boomers (83%) are much more willing than millennials (50%) or Gen Zers (42%) to share health data with a physician. What it means for marketers: Establishing trust with Gen Zers and millennials is crucial to building long-lasting relationships with patients and their families.

Baby boomers nearing retirement have noticed their investment accounts aren鈥檛 where they need to be. Young professionals with student loans are worried about job stability and how they鈥檒l make payments if they get laid off. Small-business owners facing higher costs due to tariffs are struggling with cash flow, which will make it harder to keep operations running smoothly.

Younger consumers are particularly prone to switching, as 81% of Gen Zers and millennials changed brands in the past year鈥攕ignificantly more than Gen X (74%) and baby boomers (63%). High prices are the primary factor behind this shift, cited by 66% of respondents, well ahead of the second-largest issue, poor customer service (43%).

Nearly half of US consumers feel brands using AI-generated content in ads come across as fraudulent, with 40% of Gen Zers and 42% of baby boomers saying brands using AI in ads seem like scams. 60% of marketers using genAI content are concerned that AI content will harm brands through plagiarism, biases, and value misalignment, per Synthesia. Concerns over AI go beyond smaller creators like Blagojevic.

Older consumers feel the most strongly, with 68% of baby boomers and 62% of Gen Xers saying lower fees could compel them to switch. The speed of transfers was the next most-cited factor in switching providers. It was the biggest overall driver for Gen Z remittance users, with 38% saying they would switch for faster transfers.