蘑菇AV

Discounting might be able to move inventory, especially leading into the summer and back-to-school sales. This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing鈥攁 daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe.

Back-to-school sales will rise 3.2% this year. Almost all US TikTok shoppers are also using Amazon. Note: Data was provided to 蘑菇AV by Numerator.

But Dan Berthiaume of Chain Store Age was citing Adobe who singled out back-to-school shopping as a strong Prime Day growth driver as the event occurred closer to the start of back-to-school then in 2023. So this year was 16th, 17th of July, close to back-to-school than when it took place last year, which was 11th, 12th. So about a week earlier. Jeremy Goldman (08:53):.

Those gains are likely to hold steady as shoppers search for deals during the back-to-school and holiday seasons.

Back-to-school lessons from Walmart, Target, and Amazon. More Chart of the Day:. 7/31 - Streaming showdown. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. Methodology: Data is from a July 2023 CivicScience survey. 3,019 responses from US adults age 18+ were obtained during July 14-17, 2023. Data was weighted according to the US Census.

That cost-conscious behavior is likely to carry over into upcoming back-to-school and holiday sales, as well as the next Prime Day, which is expected to take place sometime in Q4.

Major events throughout the year (back to school, the holidays, graduation) provide an opportunity for promotions and sales events. Over three-quarters (77%) of Gen Z adults say they make an effort to try new brands, the highest share of any generation, per February 2023 data from Morning Consult. Who else should try it?

The retailer is timing its promotions to coincide with occasions like July 4th and the back-to-school season, stocking up on popular products like Nike shoes, Uggs, and pickleball equipment, as well as rolling out a loyalty program to offer perks to repeat customers.

Or something like paper and pencils [make sense for] back to school. All of those obvious occasions where people are going to be in the store and looking for categories such as yours.鈥�. Another thing to consider is the purchase cycle of your category.

The opportunity: Use key seasonal moments, such as back to school or wedding season, as a jumping-off point for a pop-up. Use the pop-up to learn more about your customers and what they want. Watch the full session. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

Usually you had back to school ending and the holidays not really starting yet. Zak Stambor (07:21):. Yeah, that's exactly right.

Meanwhile, the need for and lack of regulation of the technology is sending lawmakers back to school to make sense of it. We can expect policy debates about accuracy standards, risk disclosure, and labeling requirements for the technology and its end-use products.

If you're a department store, you're going to have different emotional connection over the holiday period than you will over Easter or over back to school. So I think it's a little bit more complex than the way that we had it in the scale. But if I have to pick one, then obviously I pick the one that is about-. Marcus Johnson:. Yeah. Point of the game. Suzy Davidkhanian:. Yeah.

You can hang out with Sara Lebow tomorrow for the Behind the Numbers: Reimagined Retail show, where she'll be speaking with analysts Sarah Marzano and Zak Stambor all about the role influencers play in back-to-school marketing and what this year's back-to-school season is telling us about the upcoming holidays.

I think we will see that it was strong during the back-to-school period as well, as shoppers look to spread out their expenditures and make their budgets go a little further, and manage their budgets a little more in the ways that they can.

I know among Gen Z in the back-to-school halls, everyone had adidas shoes that they were showing off, and very few Nikes were in there this year. So they've definitely captured the buzz and have the Gen Z fandom behind them now. Sara Lebow (27:04):. Adidas hasn't really been on my radar, which could speak to me, but also the Olympics happened.

For example, if you're looking at back to school as a moment or the 4th of July and hosting a party, these are moments where Target really shines. And beyond the full funnel narrative that I talked about, there's two areas where we lean into further to make sure that we're making sure that guests have a fantastic experience with Target during key events and holidays.

I think of back to school circling the Land's End catalog. Arielle Feger (04:50):. I think of Delia's. Sara Lebow (04:52):. That makes sense too. Arielle Feger (04:53):. I wanted everything in the Delia's catalog. Sara Lebow (04:56):. All right. Number six: Levi's, which is launching a mobile tool for its in-store stylists.

We hope to hang out with you tomorrow where Sarah Lebow will be hosting the Reimagining Retail Show and she'll be speaking with Arielle Feger, Sky Canaves, and Susie Davidkhanian, all about our special edition back to school most interesting retailers of the month list.

For one of our clients, we were planning a back to school campaign. We said we're really focused on content for this campaign. We're focused more on upper funnel. We want to repurpose a lot of these assets through paid. So we're just kind of focusing on those creators that are really good at content. We want them to drive more upper funnel outcomes.

As you mentioned, Jacob, school's been on a break and US ChatGPT traffic in August ticked up in concert with kids going back to school. So we saw usage drop as kids stopped going to school and now it's gone back up now they're back in school. We've mentioned other generative AI rivals as well.

I've been following retail and e-commerce for a long time, and we discovered in the early days of e-commerce that the back to school season, August ended up being a really good temperature check in predictor of holiday e-commerce. So I think it's a similar effect, and here it's in more concentrated fashion. It's not a whole month of sales, but it's what's happening during a couple day period.

You can tune in tomorrow for the Reimagining Retail Show, hosted by Sarah Libo, where she'll be speaking to, and principal analyst Susie David Canyon, and also senior analyst Zach Stambaugh, all about what's going on with back to school shopping. Zach Goldner:. And one more shout out. I'd like to give a big congratulations to my brother Eric, who at this point will be happily engaged.