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For example, over 30% of these young consumers have cosmetic products meant for people three times their age. And 75% believe they deserve to get 鈥渕ost鈥� of what they want.

German grocery retailer Lidl launched a TikTok Shop pop-up in the UK, marking one of the first major grocery retailers to experiment with TikTok鈥檚 ecommerce capabilities.

On today鈥檚 podcast episode, we discuss how department stores are getting on, how they鈥檙e evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.

Social commerce is gaining momentum in the UK鈥攚ith sales set to double by 2028鈥攁s major brands join TikTok and as more people shop on social platforms.

High-income shoppers have more flexibility in their spending decisions. Hence, they can afford to deliberate on a new brand or product before making their final purchase, especially if they can hold out for higher quality. As such, the source of product discovery often differs from the purchase channel. This deck will:.

A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, price comparisons drive online shopping, consumers consider their grocery necessities, and retail media proves its effectiveness to consumer packaged goods (CPG) brands.

Toiletries and cosmetics include diapers, skincare such as cleansers and moisturizers, contraceptives, cosmetics and makeup, deodorant, toothpaste, razors, and haircare. Alcoholic beverages include hard seltzers, liquor, beer, wine, champagne, and cocktails/malt beverages.

Beauty and Drunk Elephant to build relationships with that valuable consumer segment. Our take: To reverse the company鈥檚 slump, de La Faverie plans to accelerate product launches and sharpen its marketing strategies to reach shoppers more effectively. But the big question remains鈥攃an Est茅e Lauder move fast enough to stay ahead of shifting consumer tastes?

Beauty is bypassing traditional ads, opting for a Super Bowl livestream across TikTok, Twitch, Instagram, and YouTube, offering giveaways and interactive elements to keep fans engaged throughout the game. Retailers are integrating shopping features. E.l.f. is sponsoring Tubi鈥檚 new Red Carpet Shop, enabling viewers to shop directly on the platform while watching the Super Bowl for free.

The beauty retailer launched a Hulu "Get Ready With Me"-style show featuring celebrities, adapting popular short-form social media formats for streaming. This represents a subtle approach to branded content that could help draw viewers, contrasting with more overt retail entertainment initiatives.

The explosive rise of dupe videos鈥攚here shoppers hunt for budget versions of luxury items鈥攊s reshaping how retailers compete for customers. With rising financial pressures, shoppers are increasingly turning to store brands and lower-priced alternatives that mimic higher-end products. This shift is not just a matter of necessity but has also evolved into a culture where consumers proudly share their budget-friendly finds.

And the reason I think they're interesting is because they're taking this really interesting approach to combating dupe culture, which is a growing problem that a lot of beauty brands are facing, given that shoppers just want cheaper versions of name brand products. But they're launching this campaign called Legendary. For a Reason. They're bringing in Kate Moss. So it's a pretty bold-faced campaign.

Fenty Beauty successfully launched a new lip gloss product based on community voting and design input. Walmart enhanced its product development by collaborating with platform creators on back-to-school merchandise. Forever 21 used virtual item performance data to guide physical product development decisions.