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Retailers like Barnes & Noble, Staples, and Best Buy will struggle as Amazon continues to gain share in their product categories. Amazon has already captured the majority of sales in books, music, and video; office equipment and supplies; and computer and consumer electronics. Still, Amazon continues to gain share, squeezing out its competitors in these categories.

Best Buy, Klarna, and Walmart are among the companies relying more heavily on chatbots to offer customer support with the expectation that such tools can provide faster, more personalized service. But users are decidedly skeptical of customer service chatbots: Just 9% of online shoppers think that using AI for customer service improves their ecommerce experience, per a survey by Bizrate Insights.

The Cyber Five became the Cyber Dozen as retailers like Amazon, Walmart, and Best Buy rolled out Black Friday discounts well ahead of Thanksgiving weekend. Steep and widespread discounts propelled online sales up 14.6% YoY on Black Friday alone, per Mastercard SpendingPulse. As a result, nonstore sales鈥攚hich includes ecommerce鈥攇rew 1.8% MoM and 9.8% YoY in November.

The insight: Temu, Shein, and TikTok Shop are scooping up a greater share of holiday spending this year鈥攁t the expense of Amazon, Target, and Best Buy. TikTok Shop鈥檚 sales are up a whopping 225.9% YoY for the period between November 1 and December 4, per Earnest Analytics. Shein鈥檚 and Temu鈥檚 sales rose 20.5% YoY and 18.5%, respectively, in the same period.

Best Buy is particularly vulnerable to tariffs because the vast majority of consumer electronics products are imported and it鈥檚 the importer of record for only 2% or 3% of its inventory. The retailer will bring in some products before tariffs hit and fine-tune its vendor mix, SKU lineup, and promotional and pricing strategies.

Opening ChatGPT search to all users was a smart holiday play by OpenAI, considering 76% of US consumers said they would buy at least half of their holiday purchases online, per Bain and Co. During our testing of ChatGPT search for price comparisons, we were able to source the cost of an Asus ROG Ally X gaming handheld from three retailers: Best Buy, Amazon, and Newegg.

Best Buy and CNET launched a retail media collaboration in April 2024 that integrates CNET鈥檚 expert review content from Best Buy鈥檚 website and app into stores, directly infusing the information customers may seek out elsewhere during their pre-purchase research. Retailers should tailor in-store media activations to customers鈥� preferred type of shopping trip.

The company has an average price advantage of 14% over rivals like Target, Best Buy, Chewy, and Nordstrom. Walmart came closest to matching Amazon鈥檚 prices with just a 5% price difference on identical items鈥攁lthough that was slightly higher than last year鈥檚 4% gap.

Despite a brutal 2022 and rumors of bankruptcy, Carvana will remain tied with Best Buy at No. 8 in 2023. We expect Carvana鈥檚 sales to continue to grow and its share to surpass Best Buy and Costco in 2024 to reach the No. 7 slot. Lowe鈥檚 will maintain its share as Wayfair falters.

Take leading consumer electronic retailer鈥檚 in-house media company Best Buy Ads as an example. Best Buy wanted to respond to the changing business landscape and new consumer expectations. To achieve this, Best Buy Ads decided to test two AI-powered ads products. The solutions increased return on ad spend by 33% and boosted omnichannel revenues by 42%.

Best Buy, for example, isn鈥檛 even waiting until Q4 to launch a Member Exclusive Sale. My Best Buy Plus and My Best Buy Total members will have access to exclusive deals on items such as TVs and laptops from September 27 to 29.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

The economy is looking good as the calendar turns to 2025: Consumers are in a good position to spend, but the new administration鈥檚 policies could change that trajectory.

When Best Buy and digital marketing agency PMG teamed up to drive sales of a client鈥檚 holiday-themed pajamas, the agency created an in-store video campaign, which played via TV and PC monitor walls at Best Buy locations close to retail stores carrying the pajamas.

Amazon鈥檚 sales jumped 26.1% during the same period, followed by Target (5.6%), Best Buy (4.4%), and Kohl鈥檚 (2.4%), per Earnest Analytics. Surprisingly, Walmart鈥檚 sales fell 1.9%, despite hosting its Walmart Holiday Deals event from October 8-13.

As a brand, you may not actively buy ads through financial institutions (although you might), but you鈥檒l likely buy ads from third parties that use their data. 3. Best Buy and CNET debut new retail media model. Best Buy and CNET set up a symbiotic retail media model in April combining their ad inventories, placing CNET content on Best Buy channels while pushing CNET readers to Best Buy products.

Player: Best Buy. Best Buy launched its own ad platform. Adding Best Buy into your retail media mix could help push online and in-store sales. Who cares? Consumer electronics companies. Other retailers should keep a close eye on Best Buy as well, since its retail media network could eat into ad sales on rival networks. This was originally featured in the eMarketer Daily newsletter.

One might expect that Black Friday ads during a major sporting event would be dominated by Walmart, Target, Best Buy, and the like. But do we really expect Amazon鈥檚 primary competitors to advertise on its airwaves?

Best Buy. Best Buy partnered with CNET to develop a new retail media model, combining ad inventories to enable broader reach. CNET content, including product reviews and editorial advice, will also appear on Best Buy鈥檚 website, app, and physical stores, to help engage consumers earlier in the purchasing journey. 3. Gatorade.

Best Buy is offering steep discounts and multiple free fulfillment options that include free delivery for orders placed up until noon local time on Christmas Eve (orders will arrive by 7pm), and store and curbside pickup for orders placed by 5pm.

Most crucially, Amazon Prime Video reported it will introduce ads in 2024, Walmart and NBCU announced a partnership, Roku inked a deal with Best Buy, and Kroger linked up with Disney. CTV ad spending will be nearly twice what we expected for 2025.

Instacart in grocery, AutoTrader in automotive, Best Buy in consumer electronics, and DoorDash in food delivery each represent a cross-section of industries that have moved heavily online and now present a lucrative audience monetization opportunity. 蘑菇AV the Survey.

And they鈥檙e primed to spend as over half (55%) of shoppers plan to buy gifts by October, per a Bazaarvoice global survey. That shift happened quickly. Walmart, for example, didn鈥檛 announce its 鈥淏lack Friday Deals for Days鈥� event in 2022 until October 19. Now retailers like Best Buy and Big Lots aren鈥檛 even waiting for the calendar to turn to October to roll out promotions.