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Pandora A/S鈥檚 quarterly revenues beat estimates thanks in part to strong holiday and Black Friday sales of its charm bracelets and other jewelry in the US.

The stat: Black Friday ecommerce sales in the US increased 8.5% YoY, while in-store sales rose just 1.1%, per Mastercard SpendingPulse. The takeaway: While in-store retail media does present a massive opportunity, when it comes to Cyber Five shopping, online still dominates. And what do online shoppers want? Deals.

TikTok Shop plans to heavily promote live shopping events as part of its Black Friday shopping strategy, and is offering creators incentives such as promotional credits to encourage them to host livestreams in the run-up to the holiday season, per Insider.

Seventy-two percent of shoppers expect to see deals prior to Black Friday, while 49% plan to shop before then, per PwC. Nearly half (46%) of consumers are using Amazon鈥檚 upcoming Prime Big Deal Days as an opportunity to get started on their holiday shopping, according to Bazaarvoice. But as more retailers roll out sales early in the season, fatigue is setting in.

Viewers watching Amazon鈥檚 coverage of the first-ever Black Friday NFL game will be able to buy products from brands including TCL and Dyson without navigating away from the action. Home Depot and Vizio are teaming up for a holiday-themed shoppable content series where viewers interested in featured products will be able to scan QR codes that bring them to listings on the retailer鈥檚 site.

The retailer saw foot traffic spike between June 12 and 28 (when its Father鈥檚 Day sale took place), boding well for its Black Friday in July sales event. Walmart has also seen strong visits recently. Consumers have been flocking to the retailer because of its low grocery prices, and with additional deals on other categories, its Walmart+ Week is likely to see plenty of traffic.

While Cyber Monday will be the biggest sales day of the five, topping $13 billion in online sales, Black Friday will pass the $10 billion milestone for the first time this year. 2. Retailers may overlook profit in favor of sales.

Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period. Methodology: Data is from the October 2023 Deloitte, "2023 Holiday Retail Survey." 4,318 US internet users ages 18+ were surveyed online during August 30-September 8, 2023.

Cyber Five is still a draw for shoppers looking for seasonal deals, with 62% planning to shop on Black Friday, per Salsify. Cyber Five鈥檚 share of total ecommerce sales has dipped from the 20.0% peak it hit in 2019. This year, we forecast Cyber Five to make up 15.7% of holiday ecommerce sales, bringing in a total of $42.66 billion in the US.

The same can be said for tentpole events like Black Friday and retailer-specific sales like Amazon Prime Day. What kinds of companies should consider it? Companies that sell services like insurance, financial, legal, real estate, and education are a great fit.

US ecommerce sales soared on Black Friday, rising 8.5% YoY compared with in-store sales increasing just 1.1% YoY, per Mastercard SpendingPulse. Cyber Monday spending was up 9.4% YoY, according to Adobe Analytics. After rapid pandemic growth, ecommerce will make up a bigger share of US retail sales this holiday season than ever before, per our June 2023 forecast. Use this chart:.

The latest: Walmart is partnering with Peacock to offer AI-powered, interactive shoppable ads during episodes of 鈥淏elow Deck Mediterranean,鈥� while Amazon鈥檚 first Black Friday NFL game featured shoppable ads from brands like TCL and Dyson.

By creating two points in the year that consumers know they can get deep discounts, Amazon Prime Day and the like are encouraging consumers to shop at specific times鈥攚hich, especially in the case of October鈥檚 event, could be stealing share from other major shopping holidays like Black Friday and Cyber Monday. Prediction: In-store shopping is back, but it鈥檚 changing. Outcome: Correct.

The company also tried to make a 鈥渕ini Super Bowl鈥� out of its Black Friday game. The event underperformed in viewership, but advertisers expressed confidence in new formats.

The retailer is now turning attention to ad-supported streaming TV opportunities with Prime Video, Freevee, and NFL Thursday Night Football鈥攁nd it will debut the first-ever Black Friday NFL Football game this year. But competition from omnichannel RMNs is mounting.

Amazon aired shoppable ads during its first Black Friday football game last year, something that it will most likely repeat this year now that Amazon Prime has launched shoppable ad units. Livestream platforms like TalkShopLive can also help brands take advantage of live events like concerts or sporting events.

It also helped Amazon process volume for key shopping events like Prime Day, Black Friday, and Cyber Monday. The expanded agreement gives Stripe processing power over more of Amazon鈥檚 business, which will benefit Stripe as it contends with economic headwinds:.

The company offered ad credits to entice new advertisers to join its various video platforms and launched an effort to create its own marquee football event on Black Friday. The game was called a 鈥渕ini Super Bowl鈥� by many, and though it under-delivered on expectations somewhat, Amazon was able to sell out 30-second advertising spots for $600,000 a pop.

While the retailer still accounts for the majority of ecommerce sales during the event鈥�59% this year, per our forecast鈥攊ts share is slipping as competitors launch their own promotions and more consumers comparison-shop. 35% of Prime Day shoppers also shopped Walmart鈥檚 deals event, while 34% took part in Target鈥檚 Circle Week and 11% made a purchase during Best Buy鈥檚 Black Friday in July sale.

The retailer鈥檚 coverage of the first-ever Black Friday NFL game featured shoppable ads from TCL, Dyson, and other brands, a blueprint that it could expand on as it looks to boost interest in its new ad-supported Prime Video tier.

However, 2022 proved to be a much better year for the regional ecommerce giant due to its improved fulfillment and logistics capabilities and a strong performance during Black Friday.

Currently, Tractor Supply鈥檚 in-store efforts center around TV screens and a radio station that plays across the store, but there鈥檚 lots of room for growth, Lockton said, from in-store signage to the retailer鈥檚 tentpole events like its Spring Black Friday sale (taking place through April 21) or Cyber Week deals. This was originally featured in the Retail Daily newsletter.

Global discount rates will rise to 19% in October and peak at 29% during Cyber Week (the seven-day period including Thanksgiving, Black Friday, and Cyber Monday), according to Salesforce. A quarter of all holiday digital sales will take place during Cyber Week. Still, many consumers will likely hold off for the best and final deals toward the end of the season.