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Our take: The Vizio-Comscore renewal is an olive branch to advertisers worried about significant disruption or changes as a result of the potential Walmart acquisition. With connected TV advertising cementing its place as a dominant ad channel, Walmart benefits from an open ecosystem that makes it easy for advertisers to access viewership data.

That鈥檚 similar to Bank of America鈥檚 motivation for expanding its branches. The strategy: To keep up with competitors, the bank plans to integrate Investment Banking, Corporate Finance & Advisory, and Financial Sponsors groups under one umbrella to make operations more efficient and client services more cohesive.

Hire an in-house designer to integrate each branch into its community and reflect the local culture, history, and aesthetics. For example, its Williamsburg, Brooklyn branch uses a sculptor鈥檚 old studio and incorporates some art from the neighborhood into its design.

Her reasons included her local branch closure and a desire for hometown-style customer service. The type of warm, personalized customer service these customers crave is something many local FIs do naturally.

If you're one of these companies that is seeking to get through a regulatory hurdle in acquiring someone, as many of these streaming companies are trying to do, advertising on X is probably in your interest and you can devote a not majorly significant portion of your spending as an olive branch in exchange for something more significant. Jeremy Goldman (14:47):.

What to expect after the election: Both presidential candidates have served in the executive branch before. Their public histories with banking policy give us a decent glimpse into the changes we could expect from their presidencies. Here are the key differences between the two candidates鈥� platforms that will have the greatest effect on the banking industry:.

Branches remain instrumental to driving Gen Zers to buy. Physical branches (36.7%) were likelier to drive purchases among Gen Zers than was online banking (36.2%). Branches were also the top channel through which Gen Zers bought a bank鈥檚 product or service (70.0%). That鈥檚 a 19.4 percentage-point lead over the next option, i.e., apps on a smartphone or tablet.

The judicial branch will also remain static. Regardless of the results of the election, the federal judiciary will remain dominated on all levels by conservative judges who have taken a very skeptical view of regulation. Unless Congress succeeds in pushing through a legislative overhaul, judges will continue operating in the confines of antitrust precedent.

As financial functions go digital and bank branches shutter, chatbots are more likely than human staff to field customers鈥� questions and problems. But many customers are dissatisfied with the inherent limitations of simple rule-based chatbots that can handle only basic questions and routine transactions. How does this affect FIs?

Key takeaways: Like branches that also serve as physical ad space, websites can make or break a potential relationship with a new customer. FIs assessing their websites may discover they need to reevaluate their brand and how they present it elsewhere as well. A bigger overhaul, with or without the help of a marketing partner, can strengthen the FI鈥檚 presentation to prospective customers.

Since branches are a key differentiating factor, some of these customer stories should feature an FI鈥檚 customer service at the branch, if they have a local presence.

Online access and a fee-free ATM network are the two most important bank services/features according to US banking customers, per to a July 2024 survey from Nerdwallet conducted by The Harris Poll.

And that's why I think the most important thing before brands really jump into this is to decide their own target audience because again, to your point, someone really stuffy and buttoned-up might not reach the target audience of a fintech sort of brand that they would maybe a JP Morgan or Vanguard or one of the older branches.

'Cause yeah, as Gadjo was writing in the piece, when people think, people would think, "Okay, we'll just go down to the branch like we used to," and they were turning people away from the branch. So having a physical presence definitely matters, but not if when they go, people go to that physical presence, you say, "Yeah, same issues as online. There's nothing we can help you with.". (28:46):.

And if you are a national bank like Chase, you also have ATMs, you have physical branches, and you're also pulling in data from there. It's basically just a question of volume. Rob Rubin:. Yeah. I mean, chase has bank branches, they have credit card, they have a lot of information across many different kinds of products. Maria Elm:. Definitely.

Cozy up: Which in-branch amenity have banks yet to offer their customers? A) Meditation room. B) Cafe. C) Event space. D) Bike repair station. Many US banks are redesigning branches to feel less intimidating, adding amenities to help customers feel more comfortable when seeking financial advice, according to the Associated Press. June 4, 2024.

Younger consumers were more likely to visit bank branches weekly or more. Gen Xers were the most likely to say that their bank doesn鈥檛 have a branch nearby (or at all), while over 13% of both millennials and Gen Zers visit their local banks at least once per week. By comparison, 8% of boomers do the same. This could be an indicator of the viral 鈥渃ash stuffing鈥� trend among young consumers.

The trend: As the number of US bank branches continues to bounce back, banks are implementing new branch strategies for maximizing traffic and customer reach and satisfaction. A few larger banks dominate US airport terminals, hoping to attract airport employees and travelers with time to kill between flights, per CNBC.

Her reasons included her local branch closure and a desire for hometown-style customer service. A municipal customer also described ending her relationship with US Bank after it took six months to resolve a major deposit error. She was also happy with the higher interest rate at her new local bank.

When FIs attempt to fill the gaps left behind by branch closures, customers who cannot participate in telephone conversations or mobile banking often fall through the cracks. Going digital isn鈥檛 the only answer: While digital banking has welcomed many disabled customers into the everyday banking experience, it isn鈥檛 the end-all, be-all in banking accessibility.

The number of ATMs and bank branches in the UK has fallen sharply in recent years, per UK government research. The US went from 470,000 ATMs in 2019 to 451,500 at the end of 2022, per Euromonitor International data cited by the Wall Street Journal. Our take: The US and UK governments are working to protect cash access.

But needing to apply in branch could deter some consumers from applying, and Chase may have missed out on the wave of consumers looking for new credit cards as rising interest rates put people off borrowing. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry.

These communications could occur over a mobile app, through highly personalized marketing emails, or in pamphlets handed to customers during branch visits. Ideally, these tips also link to tools and resources that help Gen X plan and save better.

This campaign aligns with its hiring and branch location strategies which are aimed at acquiring customers in low-income communities. Critics questioned the effectiveness of this initiative, and the bank responded by agreeing to a third-party audit of its progress鈥攚hich confirmed its work. This highlights the importance of truthfulness in environmental and social marketing campaigns.