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Since 2019, the percentage point increases in ownership have been significant in the US (up 19.1 points to 62.2%), UK (up 19.0 points to 64.1%), Canada (up 18.0 points to 57.3%), France (up 16.5 points to 44.4%), Germany (up 13.4 points to 60.5%), China (up 6.2 points to 47.9%), and Brazil (up 15.0 points to 71.5%).

鈥淪everance鈥� is topping viewership charts globally, highlighting the significance of creating content that resonates in international markets, such as the US, UK, Brazil, and Australia. The broader strategy: The focus on Apple TV+ is part of a larger services pivot by its parent company.

Amazon鈥檚 shares in other countries that we forecast are lower: 13.5% in the US, 10.1% in France, 9.3% in the UK, 5.0% in Mexico, and 1.4% in Brazil. The high share in Canada reflects the limited retail media competition from domestic publishers initially. But companies like Loblaw and Canadian Tire are now making large investments in retail media.

The survey was conducted in Australia, Belgium, Brazil, Canada, Chile, France, Germany, India, Italy, Japan, Mexico, Netherlands, Nigeria, Poland, Singapore, Spain, South Africa, South Korea, United Arab Emirates (UAE), the UK, and the US, with approximately 1,000 respondents per country.

Worldwide sub OTT viewership will grow 3.5% in 2025 thanks to a decent bump from major population centers like Indonesia, Brazil, and India. But most countries won鈥檛 reach even that modest mark, as sub OTT鈥檚 core markets (in North America and Western Europe) are extremely saturated and won鈥檛 see many new viewers.

With a projected $5.58 billion in digital ad spending in 2024, Mexico鈥檚 digital ad market is the second-largest in Latin America after Brazil. However, its 61.0% share of total digital ad spending will make the nation stand out on the global stage with the world鈥檚 eighth-most digitally penetrated ad market this year.

It will be another turbulent year for social media in Latin America. As the number of users nears 400 million, declines at Facebook and Twitter will have profound, long-lasting implications for the region鈥檚 two biggest markets: Brazil and Mexico.

To keep up this momentum, Clover launched in three new markets鈥�Brazil, Mexico, and Australia鈥攊n 2024 and expanded its merchant network. In Q4 alone, CloverSport partnered with new venues like TD Garden and the Milwaukee Brewers鈥� American Family Field. And Clover Restaurant partnered with a hotel operator on 2,000 hotel-based restaurants.

Gateways can further stand out by offering the customer鈥檚 local, preferred digital wallet based on their geography (e.g., Pix in Brazil). Sources. Amazon. CNET. Fiserv. Global Payments. Google. Mastercard. NLX. PayPal. Reuters. Salesforce. Stripe. The Wall Street Journal. U.S. Bank. Visa.

In Threads鈥� first week, 33.5% of app downloads came from India, followed by Brazil (22.5%) and the US (16.1%), according to data.ai.

In Brazil, it鈥檚 still a game of Mercado Livre vs. everyone else. We forecast Mercado Livre to account for nearly two-thirds of retail media ad dollars in Brazil this year.

Visa launched a bevy of new consumer credit cards like one with digital bank Neon in Brazil. Visa is also trying to take volume from local networks: It partnered with Dutch Bangla Bank to take over 6 million credentials in Bangladesh, for example. Visa also launched new international co-brand credit cards, including the Times Black ICICI Bank and HSBC Taj credit cards in India. Non-card payments.

But Shein also does not prohibit Chinese cotton for products sold in markets that lack such stringent regulations, although manufacturers are required to source cotton only from approved regions such as Australia, Brazil, India, and the US. Existential challenges: Besides the threat to its IPO, Shein鈥檚 business model also faces multiple challenges.

The news: Paysafe received a payment license from the Central Bank of Brazil (BCB) for the country鈥檚 regulated online sports betting and gambling market, per a press release. The country鈥檚 regulated online gambling market opened on January 1. With the license, Paysafe will be able to partner with gambling operators and expand its presence across other industries in the country.

Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.

With billions of potential users off-limits, TikTok鈥檚 user base could end up heavily weighted toward Brazil, Indonesia, and Mexico. Click here to view our full forecast for TikTok users, by country.

The path to profit: Bluesky experienced a brief but attention-grabbing surge after the 2024 election as users fled X, which had also been banned in Brazil. Bluesky gained millions of users per day. But Twitter鈥檚 troubled history with advertising raises questions about its ability to stand out in a crowded field.

India is slowly climbing the list, and Brazil and Indonesia are jockeying for 10th place. Besides those standouts, the story has not changed much in recent years鈥攁nd won鈥檛 change much going forward. Click here to view our full forecast for retail ecommerce sales, by country. Our country-level forecasts now cover 97.6% of global ecommerce sales.

The Amazon of Latin America has a $3.6 billion plan: Mercado Libre will invest 19 billion reais in Brazil, in part to fund its fintech arm鈥攚hich poses an enormous threat to the region鈥檚 banks.

Mercado Libre closed 2022 with record gains in sales: Strong performances in Brazil and Mexico drove the Latin American ecommerce giant鈥檚 gains.

Member growth in emerging markets like India and Brazil grew by double-digits. Video content emerged as LinkedIn's new powerhouse. The B2B social platform鈥檚 revenues increased 10% year-over-year revenue thanks in part to a 36% YoY jump in video viewership. We expect LinkedIn ad revenues to grow 13.2% this year. And AI has become LinkedIn's secret weapon across the platform.

In places like Brazil, retailers are doing things like facial recognition and dynamic pricing, but adoption of these strategies is less popular in the US, according to our chief content officer Zia Daniell Wigder. Slow adoption isn鈥檛 just because consumers feel uneasy with the new tech; most retailers still don鈥檛 feel comfortable with facial recognition payments either, added Davidkhanian.