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Strength in Europe and emerging markets like Brazil helped L鈥橭r茅al outperform the broader beauty sector. The headwinds: The US 鈥渨as more challenging than anticipated,鈥� CEO Nicolas Hieronimus said on the company鈥檚 Q1 earnings call, citing a confluence of factors.

As Chinese ecommerce players make further inroads in Latin America, local companies are finding new ways to innovate and keep pace with consumers鈥� fast-evolving shopping habits. Several have already done so, but others will need to keep up. Mercado Libre launched its 鈥淐lips鈥� functionality this past summer to compete directly with TikTok鈥檚 ecommerce ambitions in Latin America.

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Brazil, despite a longstanding US trade surplus, was assigned the 10% rate, prompting lawmakers there to authorize retaliatory measures. Why it matters: These tariffs reshape cost structures for goods flowing into the US, with Latin America鈥檚 exporters directly affected鈥攁nd retailers and ecommerce players caught in the crossfire. The ripple effects include:.

Mercado Libre is beating Amazon at its own game in Latin America: The former is expected to represent more than half of all retail media ad spending in the region, while the latter continues to lose share to local players in Brazil and Mexico.

The Amazon of Latin America has a $3.6 billion plan: Mercado Libre will invest 19 billion reais in Brazil, in part to fund its fintech arm鈥攚hich poses an enormous threat to the region鈥檚 banks.

Around the World: Economic effects on retail and ecommerce. Around the World: Podcast listenership, content choices, and ad opportunities. Sources. Interactive Advertising Bureau (IAB). Interactive Advertising Bureau Argentina (IAB Argentina). Interactive Advertising Bureau Brasil (IAB Brasil). Interactive Advertising Bureau Chile (IAB Chile). Interactive Advertising Bureau Colombia (IAB Colombia).

Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

But not all RMNs can deliver the massive shopper audiences and innovative advertising solutions needed to unlock the format鈥檚 full potential. Millions of engaged shoppers flock to ecommerce sites every month. User traffic is key when deciding where to invest.

As ecommerce growth normalizes and companies prioritize profit, payments providers are facing slashed valuations and tapering revenue growth. This more challenging environment鈥攚hich particularly affects fintechs鈥攑ortends two potential consequences:. Incumbent-led consolidation.

Monthly transactions hit 3 billion in March, and cash transfers top credit card payments, according to the Central Bank of Brazil. And being cheaper than traditional card payments for merchants has helped it become the most used payment method in Brazil, per the central bank. Why the tie-in makes sense:.