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This year, streaming services will finally earn more than traditional TV in subscription revenues.

On today's episode, we discuss a milestone for digital video, why TV lovers still love their TVs, and the relationship between digital audio and social networking. "In Other News," we talk about how many US shoppers use their phones to pay for things at the register and how many generative AI users there are in the US. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

Our latest forecasts for TV and CTV ad spending, as well as those for time spent with each medium, point to CTV鈥檚 inevitable eclipse of its linear counterpart.

The 2024鈥�2025 upfronts and NewFronts promise to be interesting. This year鈥檚 planning season will showcase the interplay between consumer preferences and TV viewing habits, underscoring the urgency for industry-wide innovation and flexibility.

The rise of streaming services devastated the traditional TV bundle of cable and satellite. But as streaming services struggle to obtain profits and face pressure to grow their audiences, they鈥檙e testing out their own array of bundles. Key Question: Which streaming services have the most to gain from bundling?

Cable providers were hit hard as well, losing approximately 3.8 million subscribers versus 3.5 million in 2022. There was a notable winner among Leichtman鈥檚 reporting: Virtual multichannel video programming distributors (vMVPDs), which include digital pay TV services like YouTube TV, added 1.9 million subscribers. The gain was up from 1.67 million in 2022.

Partly because public of opinion of cable news is so low, so maybe there's a bit of a news vacuum.

On today's podcast episode, we discuss who's leading the ad-supported vs. ad-free video streaming race, how much money is coming from both avenues, and how streaming will differ from (and look the same as) cable in a few years. Tune in to the discussion with our analyst Ross Benes.

On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.

Free ad-supported video content overtakes TV. TV has long dominated Latin America鈥檚 entertainment industry, but streaming is the way of the future as viewing habits go digital. Digital video is giving TV a run for its money.

Cheaper TV models and relatively affordable dongles have prompted a rapid increase in penetration among lower- and middle-income internet users in recent years. This trend mirrors mobile鈥檚 own trajectory in Latin America during the 2010s.

On today's episode, we discuss what to make of a seventh consecutive US monthly ad market decline, how ad prices look compared to before the pandemic, and what we expect ad spending in Q2 to look like. "In Other News," we talk about an initiative aimed at reducing barriers to buying ad inventory and sponsorships for women's sports, as well as how many Americans still have cable鈥攁nd for how long. Tune in to the discussion with our analyst Paul Verna.

This study was conducted by analyzing the TV content released by the eight largest U.S.-based subscription video services (Netflix, Disney+, Hulu, Prime Video, Max, Apple TV+, Paramount+ and Peacock) and major broadcast and cable networks during January 2020 and August 2023.

Paramount鈥檚 streaming growth offsets legacy TV decline: Streaming revenues surge, but ad revenue from linear TV continued to decline, highlighting the company鈥檚 shifting priorities.

The news: Apple TV+ is offering a free preview of the streaming service this coming weekend, leveraging traditional cable marketing tactics to boost subscribers ahead of the 鈥淪everance鈥� Season 2 premiere, as the platform seeks to expand its 0.2% share of TV viewership. The strategy mirrors legacy cable networks鈥� 鈥渇ree weekend鈥� promotions but with a digital-first approach.

But what is not included here is still the very substantial audience that has a cable subscription. But as Rahul mentioned that the YouTube TV and Hulu and Fubo, those are all basically the same. You're getting the same thing as you're getting a cable subscription.

On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.

The idea that it's just all dancing, lip-syncing teens, it's horribly out of date," she says, "And that the TikTok of today is more like a cable TV giant or a streaming service, crushed into an endlessly scrolling feed.". So we'll start with that question, Jasmine, "Is it?" Is TikTok, should it be looked at more as bite-sized TV?" And overall, what did you think of the piece? Jasmine Enberg:.

On today's podcast episode, we discuss what TV even is anymore, how the redefining of TV is reshaping marketers' approach, and why not all data is created equal. "In Other News," we talk about why live TV is the new streaming and the real reason Walmart bought TV-maker Vizio. Tune in to the discussion with our analyst Ross Benes and Alison Gensheimer, head of Nielsen marketing.

On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.