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Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.

Video subscription prices rose 12.6% in 2024 while the consumer price index only rose by 3.6%. The impact of increasing subscription costs is starting to show: Subscription OTT video viewers are growing at a slower rate than FAST viewers. Linear is continuing a steady decline, with viewership falling across all age groups, sans those 65 and older.

Canada ranks near the top of the list of countries for average daily time spent with media, with digital formats driving consumption to new levels.

Netflix鈥檚 in-house ad tech suite, which includes new programmatic buying, data, and measurement options, is now live in the US and Canada, and the company plans to roll out to other markets. Per ad chief Amy Reinhard, 鈥淎ttention [on Netflix] starts higher and ends much higher. And even more impressive, members pay as much attention to mid-roll ads as they do to the shows and movies themselves.鈥�.

Travel demand into the US could also falter as tariffs trigger economic boycotts from consumers in Canada and elsewhere, which will hurt everyone from airlines and hotels to restaurants and retailers. This content is part of 蘑菇AV鈥檚 subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports.

Sales from markets outside the US鈥攊ncluding key Amazon markets like the UK, Canada, Germany, Mexico, and India鈥攚ill increase 11.6% from 2022 to $4.90 billion. To view the full forecast for US Amazon Prime Day sales, click here. Prime Day will surpass $8 billion in US ecommerce sales over the two-day period.

The news: Novo Nordisk missed an important patent filing deadline in Canada for its weight loss and diabetes drug semaglutide, opening the door to generics as soon as next year. Our take: If Sandoz and other generic makers start selling semaglutide GLP-1 drugs in Canada next year, FDA approval for states may not matter. If drugmakers do start selling generic GLP-1s in Canada, Novo will see Ozempic brand sales drop, but the GLP-1 market could see a generics鈥� explosion.

Digital users in Quebec鈥攎ost of whom speak French as their first language鈥攈ave unique habits that are different from the rest of Canada. These include heavier consumption of TV and lighter usage of digital services and online shopping.