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Canada will have 13.4 million podcast listeners in 2023, 6.8% more than last year. That total equates to just over a third of the population. Growth in Canada is slowing as well, given the maturation of the medium, but listenership will grow by an additional 2 million over the next four years. China will have the most podcast listeners in the world by 2025 and outstrip every region by 2027.

Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

On today's episode, we discuss whether watching TV with other people ruins the potential of targeted connected TV (CTV) ads, who's winning the CTV advertising race, and how CTV stacks up against traditional TV ad spending. "In Other News," we talk about Netflix's road map for video games and what to make of its 1 million user milestone for its ad tier. Tune in to the discussion with our analyst Paul Verna.

So 20% of all trees in Russia, 11% in Canada, 10% in Brazil, and 8% in the US. Those four countries, Russia, Canada, Brazil, and the US, account for half the trees on the planet. And finally, trees are only 400 million years old. So they've not been around for 90% of the Earth's history. Just trust me on all this, okay? Please don't go look up on the internet because I might be wrong.

And one of those key devices is smart TVs. So the majority of smart TVs that are shipped around the world, or TVs that are shipped around the world these days, come with built-in internet connectivity, so that fact is leading to greater adoption around the world. (10:17):. So in every region except Latin America, we saw growth in smart TV ownership pushing north of 50%.

Yeah, I think YouTube occupies a very interesting space in this spectrum, and I think Danny touched on this, just talking about the transition from mobile to CTV. So now YouTube is predominantly a CTV platform, however, that's only when you compare it to how mobile-centric it had been up until maybe three, four years ago.

They had to flee Holland or flee the Netherlands, sorry, and they had to seek refuge in Canada. But if the princess was born in Canada, she wouldn't be able to be princess. And so Canada said to the Netherlands, we'll give you, was it the Ottawa Civic Hospital? We'll give you this area and it can be Dutch for when she's born.

Sales from markets outside the US鈥攊ncluding key Amazon markets like the UK, Canada, Germany, Mexico, and India鈥攚ill increase 11.6% from 2022 to $4.90 billion. To view the full forecast for US Amazon Prime Day sales, click here. Prime Day will surpass $8 billion in US ecommerce sales over the two-day period.

I think one milestone is related to smart TVs. And smart TV ownership has a wide impact on all sorts of behaviors, especially online streaming of long-form content on your TV. A smart TV connected to the internet is going to make accessing streaming much more easy. So I think that'll impact a variety of behaviors in the survey. But smart TVs are over 60% in the US for the first time.

And that's because the growth we're seeing in political ad spending really is coming from digital channels, mainly CTV, on the social media side, which is of course what I cover.

You had the four largest school boards in Canada also suing Meta and TikTok for essentially the same thing. Basically like driving children to distraction and building their systems in such a way that hooks kids on them.