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I think one milestone is related to smart TVs. And smart TV ownership has a wide impact on all sorts of behaviors, especially online streaming of long-form content on your TV. A smart TV connected to the internet is going to make accessing streaming much more easy. So I think that'll impact a variety of behaviors in the survey. But smart TVs are over 60% in the US for the first time.

On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.

And that's because the growth we're seeing in political ad spending really is coming from digital channels, mainly CTV, on the social media side, which is of course what I cover.

You had the four largest school boards in Canada also suing Meta and TikTok for essentially the same thing. Basically like driving children to distraction and building their systems in such a way that hooks kids on them.