Ä¢¹½AV

But increased cord-cutting will lessen its importance in Latin America. Paid streaming still lags other types of video content. But as these service providers continue to make inroads, the number of subscription OTT viewers will keep on rising in Latin America.

Netflix’s latest move means big things for its livestream ambitions: The company will stream the SAG Awards on YouTube this year and on its own platform next year.

As consumers increasingly cut the cord, connected TV (CTV) has emerged as a key platform for advertisers, with US brands expected to spend over $28 billion on CTV in 2024, according to Ä¢¹½AV. CTV’s performance-driven features, like precision audience targeting and detailed reporting, are transforming TV advertising and making it accessible for businesses of all sizes.

Changing channels: Advertisers adjust their approach to TV as linear viewership falls and video-on-demand takes different forms.

It turns out there's this massive, massive audience that's extremely hungry for this kind of programming, which makes sense if you think about how many of these folks are probably cord cutters and they've cut themselves off from the traditional cable TV experience. And this sort of gives it back, a little bit minus the sports and the prestige TV, but it does give it back.

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

Despite a tightening ad market, the Super Bowl powers on: Fox has sold out spots for Sunday’s game, with prices stabilizing after last year’s jump.

They were in sort of a weird spot where the pace of cord cutting was probably pretty bad for them.

ESPN is not getting more valuable as an asset because of all the cord cutting we've been alluding to throughout this episode. And I think that the prospect of finding a strategic partner is pretty difficult. You think about the types of companies that would most logically stand into help with distribution and tech, and those are companies like Apple and Amazon.

I also think it's interesting that these numbers line up with so much of our data, including some of our most recent forecasts on things like time spent with connected TV, on cord cutters, on the crossing lines between the digital video and the traditional TV audience, meaning that video is surpassing traditional TV in terms of time spent.

But in four years, or even in two years, I expect CTV podcasts or retail media to grow and eat more of these budgets and for cord cutting to reduce the audience to the point where advertisers look for other methods during political seasons. Marcus Johnson (03:30):. So the current balance of power is I think 7 billion spent on political TV ads versus 1.5 billion for political CTV ads.

We've heard about cord cutting, for a decade people have been talking about it. But the fact of the matter is people still spend a lot of time watching regular old-fashioned TV. But as of last year, according to our new calculations, the pivot point occurred, and we now spend more time per day watching digital video.

And if you look at our figures for cord cutters, people watching on traditional cable or satellite versus people who have cut the cord and are watching on digital-only platforms, those numbers continue to trend in the opposite directions. Of course, with streaming growing, so it would just make sense that the Super Bowl is going to reflect that. Marcus Johnson:. Mm-hmm. Paul Verna:.

But the key here is that this is not going to be a panacea in their cord-cutting woes. Marcus Johnson:. Ethan. Ethan Cramer-Flood:. Now, this strikes me as a potentially monumental turn of events. I have a feeling it's going to take a while for this to play out. But for that small handful of people like myself that have not cut the cord, it's pretty much entirely live sports that is keeping me there.