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Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

Tariff escalation reshapes Latin America trade: New duties disrupt retail margins, inventory flows, and regional growth forecasts.

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

PayPal Ads will provide advertisers with cross-merchant insights, market share analysis, and optimization opportunities across multiple touchpoints. Zooming out: PayPal Ads is also part of a larger trend in financial services, with players like Klarna, Revolut, and Chase launching financial media networks (FMNs).

Ant Group鈥檚 cross-border payments arm will help wallets from across Asia-Pacific operate in mainland China during the 2022 Asian Games.

Use this chart: Marketers and ecommerce professionals can use this chart to plan for multiple growth scenarios with flexible budgets. Platforms may consider finding advertisers who do not rely heavily on cross-border spending. Related 蘑菇AV reports:. Impact of Tariffs on US Businesses (蘑菇AV subscription required). Worldwide Retail Ecommerce Forecast 2025 (蘑菇AV subscription required).

Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.

Amazon can stake a claim as one of Canada鈥檚 top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

In 2023, debit will grow in tandem with retail spending in-store, though most growth will come from its mounting popularity for ecommerce. We expect US debit ecommerce spending will outpace ecommerce growth overall this year as it captures more than one-third of online purchase volume for the second consecutive year. Key Trends We鈥檙e Watching. Debit Cards Benefit From Economic Uncertainty.

Retail, remittance, and cross-border B2B payments continue to draw in market participants. Read the full report.

Retail media growth is constrained by unrefined measurement. Agencies and trade organizations are answering advertisers鈥� calls for standardization to enable cross-platform optimization. Out-of-home (OOH) has moved on to measuring outcomes. But not all advertisers are up to speed, and the next big hurdle is making OOH metrics compatible with other digital channels.

Moving across the US-Canada border can be the first step toward international expansion for retailers. Canadian brands like lululemon athletica and Aritzia are thriving in the US. Meanwhile, US-based companies Lowe鈥檚, Nordstrom, and Bed Bath & Beyond recently announced they were leaving Canada. And let鈥檚 not forget Target鈥檚 famous Canadian failure. Here鈥檚 a look at how brands on both sides of the border have fared, and the lessons you can learn from them.

A rise in ecommerce marketplaces accelerated cross-border buying prior to the pandemic. Now growth is slowing. But inflation will influence more shoppers to look overseas as brand loyalty wavers. China is the No. 1 beneficiary, with 41% of US cross-border buyers making a digital purchase from the country in 2022, per the International Post Corporation. Use this chart:.

Our take: Cheap delivery is one of the many ways Shein, Temu, AliExpress, and other Chinese ecommerce players are able to offer shoppers ultra-low prices. But the growing tide of lawsuits against these companies鈥� delivery providers could soon eliminate that advantage.

As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.

With the holiday shopping season starting earlier than ever, marketers must gather consumer feedback and insights while campaigns are still in flight. Learn why embracing cross-platform campaign measurement in real time is key for success.

Instacart makes long-term bets on retail media: We expect the company鈥檚 advertising business to grow 16.1% this year and to continue expanding as it diversifies its offerings.

Retail foot traffic is bouncing back, especially in malls, thanks to diverse tenant mixes and engaging experiences that attract shoppers, Ethan Chernofsky, senior vice president of marketing at Placer.ai, said during a recent 蘑菇AV webinar. The pandemic鈥檚 lasting influence has also changed how we shop, with more people visiting multiple grocery stores for the best deals and quality, while small-format stores are helping retailers meet local needs.

Sam鈥檚 Club rolls out closed-loop attribution: Connecting the dots between ads and cross-channel sales should help advertisers be far more efficient with their retail media ad spending.

What do you get when you cross a $35 billion ad platform with a 160 million viewer streaming service? A snapshot of Amazon鈥檚 US retail media connected TV (CTV) potential. Luxury brand Movado is leveraging that potential to push video campaigns for Amazon Prime and Freevee viewers.

PDD misses expectations as competitive pressures erode price advantage: The ecommerce company expects challenges to continue in the short-term as domestic and international rivals gain an edge.

Those pressures finally led Amazon to launch its own low-cost marketplace, Haul, where products retail for $20 or less. While Amazon is clearly hoping to lure shoppers away from its ecommerce rivals, there鈥檚 no guarantee that its new offering will resonate鈥攅specially considering the retailer鈥檚 efforts to separate Haul from its main online store.

The Latin American economy is on the upswing, with digital innovation in the driver鈥檚 seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.