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The agency has established partnerships with Snapchat, Amazon, Google, Instagram, TikTok, and Instacart, aiming to bridge creator commerce and performance marketing. Clients already working with Creo include Mountain Dew, Delta, and State Farm, with Creo citing the ability to unify creator messaging with performance marketing goals.

Unified commerce aims to provide a complete picture of the customer experience across channels. By integrating the underlying tech stack that powers in-store and online operations, retailers can compile comprehensive and accurate shopper data that can be applied to a variety of revenue-boosting use cases, including personalization, loyalty programs, and the development of AI tools.

Companies that experiment with both internal and customer-facing applications simultaneously will gain significant competitive advantages as these technologies reshape commerce. AI agents move beyond traditional automation. AI agents represent a significant evolution in digital automation.

Online resale merchandise value will reach $40 billion in the US by 2029, at a compound annual growth rate (CAGR) of 13%, according to March data from thredUP.

鈥淐lients are in more of an expansion, test-and-learn mindset with some of these RMNs,鈥� said Sejal Sheth, vice president of digital commerce and media at Harvest Group. Read the full report, Retail Media Forecast Report Update.

Our annual Trends to Watch report for Canada highlights expected developments in the country鈥檚 media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

This narrows the field of possible providers to a select few: major payment networks, digital commerce platforms with deep merchant service experiences, and diversified financial technology vendors like Fiserv and Global Payments. Examples of solutions in action include:.

Additionally, government initiatives such as the Open Network for Digital Commerce (ONDC) have empowered small and medium-sized enterprises to expand and sell on digital platforms, reinforcing ecommerce expansion. Newer and smaller players gain ground in India鈥檚 duopoly. Amazon and Walmart-backed Flipkart are the two dominant players in the country鈥檚 ecommerce sector.

In-store, consumers want experiences that engage their senses, while online, they鈥檙e interested in generative AI (genAI) tools that can help them research products. Plus, young men in the South lead in fast-food consumption, retail leaders lean on loyalty to boost growth, and holiday spending remained in check (for the most part).

The news: Affirm鈥檚 buy now, pay later (BNPL) payment options will now be available to JPMorgan Payments鈥� network of US merchants using its Commerce Platform, per a press release. This will allow merchants to offer the payment method at checkout to give customers access to loans ranging from 30 days to 60 months.

Walmart is all in on metaverse commerce: The retailer partnered with Minecraft on an immersive gaming experience.

Amazon and Walmart will capture roughly half of the total US online sales growth through 2027. China鈥檚 ecommerce disruptors Temu and Shein will continue to advance at above-average rates, even as tariff policy changes upend their business models. Essential categories will be the only bright spot in digital commerce expansion.

I think it's an interesting move with the pharmacy focus, but I see the future of pharmacy as increasingly digital and online because nobody wants to go to the pharmacy to pick up a prescription. You want it brought to your home, and that's really where the future of pharmacy is, maybe not in stores.

This year, as the digital ad spend outpaces the time consumers are spending on the medium, media companies are leaning into revenue drivers like commerce media while also investing in content that builds community.

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

What is commerce media? At its core, 鈥渃辞尘尘别谤肠别 media鈥� refers to digital advertising powered by first-party transaction data. Commerce media networks are powered by companies whose core business is selling products or services versus selling advertisements. All retail media is commerce media, but not all commerce media is retail media.