蘑菇AV

D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

Walmart to sell Bonobos as digitally native D2C brands lose their luster: WHP Global and Express will acquire the brand for $75 million to shore up the latter鈥檚 business.

As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.

Digital D2C disruptors, like Peloton and Casper, will bring in about $100 billion less in US ecommerce sales than the $134.55 billion of their established counterparts this year, according to our forecast.

Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.

Hard times ahead for D2C healthcare marketers: We unpack Rock Health鈥檚 2022 investment report and what the dropoff in funding means for consumer-focused healthcare brands.

CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what established brands have to gain by going D2C, the ways digitally native brands sell in brick-and-mortar stores, and how brands are maintaining a digitally native 鈥渋dentity鈥� for marketing purposes while also going wholesale. Then, for "Pop-Up Rankings," we rank the the digital natives that are primed for success and the ones that need to up their game. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and president of SageBerry Consulting and author of "Remarkable Retail" Steve Dennis.

The bank wanted to introduce credit cards for its retail customers but gave up on the idea after shifting its strategy to weather economic headwinds.

The trend: We鈥檝e seen more telehealth and D2C health companies tap into markets for hormone replacement therapy for women in perimenopause and menopause and testosterone replacement therapy for men. Vitamin Shoppe and Marius Pharmaceuticals recently rolled out a program that offers the drugmaker鈥檚 prescription testosterone replacement therapy capsules over telehealth.

Zooming out: The pharma industry spends billions of dollars annually on D2C advertising. Linear TV is the most prevalent media channel for D2C drug ads as pharma brands look to reach older generations who regularly take medicine. But pharma marketers are also devoting more of their advertising budgets to digital channels such as CTV and search engines.

Brands can also seek to collaborate more closely with retailers on exclusive, lower-priced products and enhance customer engagement through direct-to-consumer (D2C) channels and value-oriented subscription offerings. Innovation is expanding private label鈥檚 share of shopping baskets. Retailers look to cash in on white space opportunities.

Others that are more reliant on D2C brands or cross-border commerce may face increased headwinds. Click here to view our full forecast for US digital ad spending, by tariff scenario.

Hims鈥� core competitor in the D2C healthcare market, Ro, also sells at-home diagnostic kits and has a lab where it processes results. For both companies, the true value is using the test results as a launchpad to get more customers on their treatment plans.

The years of high double-digit growth for US direct-to-consumer (D2C) ecommerce sales have ended.

CEO Adam Foroughi and CFO Matt Stump confirmed that ecommerce advertisers, particularly direct-to-consumer (DTC) brands, will play a key role in its strategy. These brands, spanning various verticals such as beauty, household, pets, and accessories, have seen success with paid social advertising on platforms like Meta, TikTok, Snap, and Pinterest.