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Beekman 1802 uses marketing mix modeling to measure this impact, finding that "for every sale on TikTok, we see another sale on D2C and Amazon combined," with approximately two-thirds of those additional sales occurring on Amazon and one-third on their direct-to-consumer site, per Baker. This makes TikTok Shop both a direct sales channel and an awareness marketing channel.

Starting July 1, WeightWatchers members can have their Wegovy prescriptions fulfilled and delivered by Novo鈥檚 D2C pharmacy, NovoCare. Novo is also slashing the cash-pay price of Wegovy to $299 for new patients between July 1 and July 31. After the first month, the price will go back up to $499 per month.

Hims to offer a generic GLP-1 in 2025: It鈥檚 preparing for headwinds if the FDA halts compounded versions of weight loss drugs. But we think its diverse D2C offerings and strong subscriber growth should help insulate it financially.

However, owning a streaming service doesn鈥檛 mean a deal is impossible: TF1 has its own free, direct-to-consumer offering with 35 million viewers, but the canyon between its use and Netflix鈥檚 is a clear indication of where viewers are.

At Disney鈥檚 recent upfront presentation, ESPN was front and center, backed by the announcement of a new $29.99-per-month direct-to-consumer product offering 47,000 live events a year. Disney also revealed a bundled version with Hulu and Disney+, highlighting the centrality of sports to its streaming model.

On Holdings鈥檚 sales jumped 34% in Q3: The upstart鈥檚 efforts to boost brand awareness gave lucrative direct-to-consumer sales a lift.

This isn鈥檛 surprising, considering D2C pharmacy services side-step common barriers to medication access, such as long wait times to see a doctor, inadequate pharmacy access, and lack of transparency around medication costs. The final word: Pharma companies might view 鈥渟cript lift鈥� as a key metric to measure progress of their D2C models.

Walgreens expands D2C telehealth to 30 states: We examine how the move aligns with Walgreens鈥� strategy to rightsize its retail pharmacy business.

Our take: Providers that don鈥檛 deliver a convenient 鈥渇ront door鈥� digital experience are at risk of losing patients to customer-obsessed D2C healthcare companies or other competitors. Clinic staff should gauge patients鈥� comfort level with using specific online tools at the first visit.

Paramount鈥檚 Q3 results reflect strong streaming growth: To attain 3.5 million new subscribers and $49 million in DTC profit, it鈥檚 leveraged cost cutting and content innovation to balance revenue pressures from traditional TV.

Direct-to-consumer fashion brand Quince raised nearly $200 million in funding, valuing the company at $4.5 billion. The brand has positioned itself at the intersection of affordability and luxury, with $50 cashmere sweaters claiming to match the quality of $500 alternatives. "I think of them a little like if Temu and Prada had a baby, it could be Quince," Canaves said. 8. Amazon.

Senators probe Pfizer, Eli Lilly about their D2C telehealth platforms: But we don鈥檛 expect a slowdown in Big Pharma鈥檚 push into direct-to-consumer sales. Here鈥檚 why.

D2C ecommerce is rapidly evolving, driven by digital marketing, AI-enhanced personalization, sustainability, and more. By identifying and leveraging these emerging trends, businesses can effectively adapt to this competitive environment and address the dynamic expectations of consumers today.

Insurance agents marked 鈥榮afe鈥� from disruption: The ups and downs of the direct-to-consumer life insurance market have taught the industry a lot about contemporary consumers and in-person experiences.

As acquisition costs continue to rise, it鈥檚 crucial for D2C brands to double down on the value provided to customers. For outdoor lifestyle company Solo Brands, this meant putting its loyal fan base first by leaning into customer experience, communication, and its value proposition to keep customers engaged and coming back for more.

Volkswagen aims to attract truck buyers with retro-themed Scout SUVs and pickups designed and built in the US.

A ban on D2C pharmaceutical ads could become a reality during President Trump鈥檚 second term. It would be well received by the public: Adults are more than twice as likely to support (59%) a ban on prescription drug TV ads as they are to oppose one (25%), per a December 2024 Axios-Ipsos poll.

On Running is firing on all cylinders: The performance footwear company grew D2C and wholesale revenues鈥攁s well as market share鈥攊n Q2.

Total Entertainment segment income, which includes DTC and linear networks, grew 61% YoY to $1.26 billion. Hulu ended the quarter with 54.7 million subscribers, up from 53.6 million in Q1.

D2C brands facing the declining effectiveness of search and social ads must use new strategies outside of the traditional D2C growth playbook.

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

Walmart to sell Bonobos as digitally native D2C brands lose their luster: WHP Global and Express will acquire the brand for $75 million to shore up the latter鈥檚 business.

As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.

Digital D2C disruptors, like Peloton and Casper, will bring in about $100 billion less in US ecommerce sales than the $134.55 billion of their established counterparts this year, according to our forecast.