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When it was announced, Marriott revealed the network, powered by Yahoo, would offer inventory across its owned channels, including display, mobile, video, email, and digital out-of-home (in-room television and digital screens). After Yahoo shut down its server-side provider business in 2023, Marriott transitioned the network to Google, as reported by Skift.

Marketers need to assess how changing paid social spend compares to other ad channels (connected TV, digital out-of-home, paid search, etc.) on existing KPIs. That means the social media marketing team can鈥檛 be siloed from the performance or brand marketing teams. For affiliate marketing, direct attribution is easy鈥攚ith some big caveats.

This is in addition to the RMN鈥檚 current on- and off-site formats, including display, video, connected TV (CTV), and digital out-of-home. Early results from Lowe鈥檚 beta roll out show in-store audio ads lifted both incremental sales and return on ad spend.

More Chart of the Day:. 8/16 - Digital out-of-home climbs. 8/15 - The social generation. 8/14 - Everyone tries on AI. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack.

Digital OOH measurement is as advanced as CTV. The digitization of OOH provides real-time insights but also makes measurement more complicated with rotating creative. But counting exposures is table stakes, and vendors have developed sophisticated methods that can incorporate data from satellites, mobile devices, and audience graphs. Now, OOH measurement has moved on to outcomes.

鈥淚f you鈥檙e a RMN and you offer [connected TV] (CTV) and digital out-of-home in addition to on-site options, you have to [make it easy] for folks to come in and buy that inventory from you,鈥� Willens said. Solve for measurement your way. 鈥淭here isn鈥檛 a universal source of truth. Work within your organization to come up with a pragmatic lens to view retail media spending.鈥�. Don鈥檛 sit on the sidelines.

Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.

And what that means is 76 or more percent of digital out-of-home viewers took an action after seeing the ads, such as watching a video from the brand, visiting a restaurant, purchasing in store, having a word of mouth conversation about the brand, or visiting the store. And then I mentioned these more interactive examples that are paying off for brands.

Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows. On-site placements will continue to constitute most of the spending.

TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok鈥檚 ambitions to go beyond its roots as a mobile app.

Compared with other traditional media channels, out-of-home (OOH) is resilient. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years.

The digitization of the store鈥攔etail鈥檚 next megatrend鈥攚ill transform the shopper鈥檚 path to purchase and industry economics for retailers and brands.

Commerce media networks are expanding beyond retail into new verticals like travel and financial services, creating opportunities for targeted advertising using first-party purchase data. The key to growth will be achieving a delicate balance, and engaging鈥攔ather than alienating鈥攃onsumers.

Despite economic headwinds slowing growth, most smart home IoT device categories continue to gain users looking for increased capabilities.

Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.

Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.

Out-of-home in general is doing well and digital out-of-home is doing even better than that. And this is just one more piece of that puzzle. Probably the F1 part is relatively small, but in general this is one of the trends of the time. Marcus Johnson:.