蘑菇AV

鈥淚t鈥檚 crucial to navigate the tensions between merchants, focused on product sales, and retail media teams, aiming for engaging customer experiences that generate advertiser funding and compelling media inventory,鈥� wrote the Interactive Advertising Bureau (IAB) in its recent Digital Out of Home (DOOH) & In-Store Retail Media Playbook 2024 report.

Radio includes local and national broadcast of traditional on-air radio stations and satellite radio services that are delivered over the air; excludes off-air radio and digital. OOH includes both traditional and digital out-of-home advertising; includes alternative, billboards, cinema, street furniture, and transit.

More Chart of the Day:. 8/21 - Buying into Klarna. 8/18 - Agencies in review. 8/17 - Marketing measurement mix-ups. 8/16 - Digital out-of-home climbs. 8/15 - The social generation. Methodology: Data is from the July 2023 Insider Intelligence | eMarketer "US Gen Z social media survey 2023." 1,005 US Gen Z social media users ages 15-26 were surveyed online during July 13-21, 2023.

More Chart of the Day:. 8/17 - Marketing measurement mix-ups. 8/16 - Digital out-of-home climbs. 8/15 - The social generation. 8/14 - Everyone tries on AI. 8/11 - In search of ads. Note: Respondents were asked, "What are the most important factors that go into deciding which agency to select at the end of the pitch?".

Beyond using alternative IDs for audience targeting, Pecherskiy said advertisers should be 鈥渢apping into channels that inherently don't rely on cookies, such as connected TV (CTV) or digital out-of-home,鈥� he said. The bottom line: Advertisers must embrace experimentation.

More Chart of the Day:. 8/18 - Agencies in review. 8/17 - Marketing measurement mix-ups. 8/16 - Digital out-of-home climbs. 8/15 - The social generation. 8/14 - Everyone tries on AI. Note: Buy now, pay later (BNPL) services are defined as installment loan solutions that allow consumers to purchase and finance a product or service and pay in scheduled installments.

Marketers need to assess how changing paid social spend compares to other ad channels (connected TV, digital out-of-home, paid search, etc.) on existing KPIs. That means the social media marketing team can鈥檛 be siloed from the performance or brand marketing teams. For affiliate marketing, direct attribution is easy鈥攚ith some big caveats.

Digital OOH measurement is as advanced as CTV. The digitization of OOH provides real-time insights but also makes measurement more complicated with rotating creative. But counting exposures is table stakes, and vendors have developed sophisticated methods that can incorporate data from satellites, mobile devices, and audience graphs. Now, OOH measurement has moved on to outcomes.

More Chart of the Day:. 8/16 - Digital out-of-home climbs. 8/15 - The social generation. 8/14 - Everyone tries on AI. 8/11 - In search of ads. 8/10 - PayPal leads the P2P pack.

鈥淚f you鈥檙e a RMN and you offer [connected TV] (CTV) and digital out-of-home in addition to on-site options, you have to [make it easy] for folks to come in and buy that inventory from you,鈥� Willens said. Solve for measurement your way. 鈥淭here isn鈥檛 a universal source of truth. Work within your organization to come up with a pragmatic lens to view retail media spending.鈥�. Don鈥檛 sit on the sidelines.

Compared with other traditional media channels, out-of-home (OOH) is resilient. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years.

Retailers and the tech firms powering some of their RMNs are racing to give ad buyers access to more off-site inventory in formats ranging from CTV to digital out-of-home to in-store. But on-site has plenty of headroom left, as this new data from our forecast shows. On-site placements will continue to constitute most of the spending.

It may be years into the future, but it鈥檚 not far-fetched to envision brands shifting budgets from linear television to retail media, especially if the latter continues to muscle into the video space through streaming services, in-store displays, and other digital out-of-home formats. How are retail media ads bought and sold? Retail media ads can be bought in a variety of ways:.

TikTok is extending its video content to an array of public screens, including those at airports, gas stations, and movie rental machines. The expansion into out-of-home (OOH) advertising marks TikTok鈥檚 ambitions to go beyond its roots as a mobile app.

The digitization of the store鈥攔etail鈥檚 next megatrend鈥攚ill transform the shopper鈥檚 path to purchase and industry economics for retailers and brands.

Despite economic headwinds slowing growth, most smart home IoT device categories continue to gain users looking for increased capabilities.

Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.

Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.

Out-of-home in general is doing well and digital out-of-home is doing even better than that. And this is just one more piece of that puzzle. Probably the F1 part is relatively small, but in general this is one of the trends of the time. Marcus Johnson:.

Amazon is the biggest retail media network in the US, accounting for three-quarters of retail media revenue share, per our forecast. But its limited grocery footprint leaves an opportunity for competition. Here are recent updates in grocery retail media, and a prediction on the future of in-store retail media.

So Influential has done a lot of work in digital out of home with creators, for example, but like the Dunkin ad shows, we're also seeing creators now show up in all sorts of different media channels including traditional ones like TV. Sara Lebow:. Yeah, that makes sense.

Investments in generative AI have had favorable results, with two-thirds of marketers reporting a positive ROI鈥�43% said they received a twofold ROI and 22% received threefold ROI, per a May 2023 survey by Botco.ai. Here鈥檚 a breakdown of how generative AI can help brands and retailers connect with customers throughout their buying journeys.