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Shoppers鈥� quest for a good deal is boosting low-cost ecommerce players like Temu and Shein at the expense of platforms like Etsy and eBay. It鈥檚 also why off-price retailers are gaining a larger share of the apparel market, as customers wait for their favorite brands to show up on the discount rack before making a purchase.

Etsy, by contrast, requires all but the smallest sellers to participate in an off-site ad program. eBay launched an optional offsite ad program in 2021. Our take: Our forecast has Amazon accounting for 7.5% of the global digital advertising market in 2023, growing to 9.2% by 2025. By that year, Google will claim 25% of the US digital advertising market, Meta will hold 18%, and Amazon will hold 15%.

Amazon is the largest retail marketplace in the US, bringing in $328.30 billion in sales, per our forecast. eBay comes in second ($35.02 billion), followed by Walmart ($10.64 billion). Other marketplaces, like Shein and Temu, are also fighting for their share of consumer dollars by offering lower prices than competitors.

In the long term, PDD aims for Temu to directly compete with Amazon and eBay. And, in the short term, it wants it to surpass Shein鈥檚 gross merchandise volume (GMV) for at least one day by the time of its one-year anniversary on September 1, per Bloomberg. It is off to a good start. Temu generated nearly $200 million in sales in January alone, even before its buzzy Super Bowl ad aired.

Sources. eBay. ESW. Global-e. International Post Corporation (IPC). Mirakl. Morning Consult.

Kazim noted just how much data a company like eBay Ads pulls in each day鈥攂illions of clicks鈥攁nd it鈥檚 hard to make sense of that. Advertisers need to zero in on exactly which KPIs matter to them.

Next year, that number will increase by 12.9% to reach $314.34 billion, growing nearly as much as Walmart (13.0%) and outpacing eBay (-1.1%), Etsy (8.1%), and Poshmark (8.1%). 3. Amazon trails Meta and Google鈥攂ut it鈥檚 gaining share. Amazon may be king when it comes to ecommerce, but it still has a ways to go to catch up with Google and Meta in US digital ad revenues.

CashPass鈥� launch partners include Walmart, eBay, Ticketmaster, and Uber. Upgraded Venmo Business profiles. The change will help small businesses improve their discovery by adding subscribe options, profile rankings, and the ability to offer promotions in their profiles. This could help consumers find local small businesses endorsed by their networks.

Walmart is also facing competition from eBay, Temu, and Target.com, which also rank among the top online retailers in Q1 2024. Still, Walmart remains No. 2 in our retail ecommerce rankings (behind Amazon), raking in $83.18 billion in US ecommerce sales this year, per our forecast. 4. TikTok Shop鈥檚 success stems from blend of entertainment, commerce.

Amazon will maintain its massive lead, generating $277.91 billion in US marketplace sales this year. eBay will take a distant second place with $35.41 billion in marketplace sales, followed by Walmart Inc. ($8.57 billion), Etsy ($7.87 billion), and Poshmark ($1.91 billion). Use this chart:. Illustrate the growth path of US retail marketplace ecommerce sales. Budget ad spend on digital marketplaces.

How retailers like eBay, Instacart, and Tapestry are tackling stubborn retail problems. Revenue growth has slowed despite the influx of new paid retail memberships. D2C Brands 2023 (Insider Intelligence subscription required). More Chart of the Day:. 6/14 - Buyers without borders. 6/13 - Top of the funnel to you. 6/12 - YouTube鈥檚 retail rush. 6/9 - Make it discount. 6/8 - Google鈥檚 biggest rivals.

The ecommerce giant will generate $277.91 billion in US marketplace sales this year, representing 72.4% of total retail marketplace sales. eBay brings in 9.2% of total marketplace sales, with Walmart Inc. at 2.2%, Etsy at 2.0%, and Poshmark at 0.5%. But there鈥檚 something for everyone: Retailers don鈥檛 need to reach Amazon鈥檚 level of success to consider launching a marketplace.

Others, like Walmart ($3.16 billion), Instacart ($1.14 billion), and eBay ($0.45 billion), are carving out their own places within the channel. Those are just a fraction of the RMNs advertisers have to choose from. As the channel grows, retailers beyond consumer packaged goods are getting involved, from department stores to delivery companies.

Moving on to a company that is exclusively online, though, eBay has lost share after sales declined by over 11% this year. The company is the fourth biggest U.S. e-commerce retailer with 3% of all U.S. e-commerce share. Why is eBay losing share? Suzy Davidkhanian:.

Deloitte. eBay Ads. Ecommerce News. Economy Magazine. Esendex. Finder. Format Research. GfK. GlobalData. Handelsverband Deutschland (HDE). Happydemics. Invibes. Ipsos. Marketing4Ecommerce. Observatoire 茅conomique r茅gional (CROCIS) de la CCI Paris Ile-de-France. Offremedia. Proximis. PwC. Simon-Kucher & Partners. Sitecore. VoucherCodes. Wunderman Thompson. YouGov.

OSP鈥檚 demise, along with cutbacks of similar programs at competitor retailers such as eBay, Target, and Wayfair, has many of those same publishers going back to the drawing board. Influencer videos have gotten hot 鈥� and less lucrative. Amazon isn鈥檛 backing away from on-site content.

The first item that was transacted on eBay was a broken laser pointer. When I looked this up to confirm it, not only does eBay confirm that the 1995 sale occurred for $14.83, but they also have a video of the buyer, a man named Mark Frazier, talking about his purchase. Why did he buy it? Because he wanted to fix a laser pointer. So, good reason to buy a broken laser pointer. Zak Stambor:.

鈥淚'm sure AI will be top of mind,鈥� said our analyst Paul Verna, who will be discussing how to make AI work for ads alongside eBay Ads. 鈥淓xpect a surge in discussions around how retail media networks can harness the power of AI to generate real-time ads, dynamically tailored to individual consumer behaviors and preferences,鈥� said our analyst Jeremy Goldman. 3. Social media looks different now.

How eBay Ads grew its retail media network 35% with new ad types, improved measurement. More Chart of the Day:. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king.

I want to go deeper into one you just mentioned, which was eBay. eBay has a huge US marketplace. It's significantly bigger than Walmart's with around $35 billion in US marketplace, retail e-commerce sales. That's compared to Walmart's $9 billion. Sky, how does eBay compare to competitors? Sky Canaves:. Well, eBay's interesting because unlike Amazon and Walmart, it doesn't do first-party retail.

Others will fare at least somewhat better in terms of growth compared with 2023, with just eBay and Carvana expected to show modest declines next year. Marketplaces are growing in importance. Amazon鈥檚 third-party marketplace has been driving its ecommerce growth and now accounts for nearly two-thirds of its sales.

It鈥檚 increasingly important for retailers to own their own resale market, which brands are doing by teaming up with resale companies like thredUP, Poshmark, and eBay. And while The RealReal reported a dip in high-priced designer handbag resale value, lower-priced handbags are doing well, indicating resale consumers are trading down but not turning away. Retailpocalypse now? Not quite.

Retail media includes digital advertising that appears on websites or apps that are primarily engaged in retail ecommerce or is bought through a retailer's media network or demand-side platform (DSP); examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads; includes ads purchased through

While Amazon, Walmart, Apple, and eBay will remain the top three US retail ecommerce companies by sales this year, more category-driven etailers like Carvana and Chewy are moving up the ranks. Carvana has been up and down in recent years, according to our 鈥淭op 15 US Ecommerce Companies Forecast鈥� report. In the years prior to the pandemic, Carvana鈥檚 sales grew by triple digits.

How Shopify, eBay, and Etsy use AI to strengthen seller relationships, customer experience. Advancements in AI, other tech are the top concern for executives in 2024.