The news: Global ad spend growth is slowing but staying positive, with WARC projecting a 6.2% rise to $1.16 trillion in 2025 and MAGNA forecasting a 4.9% climb to $979 billion. Retail media is outpacing linear TV for the first time, and Alphabet, Meta, and Amazon continue to control the majority of digital revenues. Measurable channels like short-form video, retail media, and ad-supported VOD are gaining ground.
Our take: Amid economic pressures and trade concerns, advertisers are prioritizing performance, shifting budgets geographically and platform-wise. With elections, AI, and major global events on the horizon, platforms that prove outcomes—not impressions—will shape the next era.
Article
| Jun 16, 2025
Retailers that aimed to be media giants are hitting headwinds as ad growth slows. To stay competitive, retail media networks must rethink org structure, sharpen media skills, and plan smartly to thrive in a more challenging landscape.
Report
| Apr 4, 2025
This is the first installment of our biannual “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Report
| Apr 30, 2025
Nearly $30 billion in ad spend will skip the ad triopoly: Meta, Google, and Amazon will see pullbacks as advertisers explore other options
Article
| May 12, 2025
Report
| Nov 20, 2024
Turbulence in trade relations is changing how China’s ecommerce platforms do business in the US, with spillover effects on US retail and advertising.
Report
| May 1, 2025
Germany’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.
Report
| Jul 1, 2025
Italy’s digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.
Report
| May 27, 2025
The news: As the 2025 economy tightens under the pressure of tariffs, AI disruption, and shifting global trade policy, brands are embracing adaptability. Retail growth forecasts have been slashed, inflation-wary consumers are scaling back, and even luxury sentiment is weakening.
Our take: Resilient brands are leaning into agile planning, reallocating media spend to ROI-focused channels like search and digital out-of-home, and anchoring value in trust and quality—not just price. As emotional volatility shapes consumer decisions, marketers who show relevance and reassurance will lead. The brands that win won’t wait for stability—they’ll build strategies that succeed amid constant change.
Article
| Jun 27, 2025
This deck provides an overview of the travel sector in ecommerce, including forecasts for sales growth, digital ad spending, and KPIs. It also highlights consumer shopping behaviors, research trends, what’s changed since last year, and the influence of technology on purchase decisions.
Report
| May 8, 2025
Platform maturity can speed up adoption, as seen in China's dominance, which is fueled by the close integration of digital payments and ecommerce. Despite having a smaller market share, the US is gaining ground thanks to delivery services, supermarkets, and bargain stores, which suggests that brands are pursuing niche but highly motivated consumers.
Article
| Jun 26, 2025
Forecasts
| Apr 26, 2025
Source: ĢAV Forecast
US social ad spend will grow YoY in 2025, even as platforms grapple with tariff-related budget cuts from industries that spend heavily on social channels, like CPG and retail.
Report
| May 21, 2025
Australia’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.
Report
| Apr 11, 2025
Forecasts
| Mar 19, 2025
Source: ĢAV Forecast
Despite uncertainty related to the economy and tariffs, US social network ad spending is expected to grow. AI offerings, social commerce, and lower-funnel investments will drive outlays.
Report
| May 2, 2025
Forecasts
| Apr 7, 2025
Source: ĢAV Forecast
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| Mar 19, 2025
Source: ĢAV Forecast
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| Mar 19, 2025
Source: ĢAV Forecast
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| Mar 19, 2025
Source: ĢAV Forecast
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| Mar 19, 2025
Source: ĢAV Forecast
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| Mar 28, 2025
Source: ĢAV Forecast
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| Mar 19, 2025
Source: ĢAV Forecast
Incrementality has always been the holy grail of retail media. But lately, it’s taken on greater importance as ad budgets are squeezed and retail media networks (RMNs) fight for their share of ad dollars.
Article
| May 27, 2025
The news: Pinterest is partnering with Instacart to allow advertisers to power their campaigns using the latter’s first-party data—a move that will enhance the value of both companies’ ad platforms while advancing Pinterest’s shoppable ambitions.
Our take: Pinterest’s ability to engage the all-important Gen Z cohort, along with its role as a source of inspiration and product discovery, is making it a more strategic asset for brands and retailers. As economic uncertainty drives companies to be more careful with their ad dollars, Pinterest’s ability to reach audiences at every stage of their customer journey—now bolstered by access to Instacart’s first-party data—positions it as an even more valuable partner.
Article
| Jun 17, 2025