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However, tightening marketing budgets鈥攑articularly among tariff-impacted international ecommerce firms鈥攎ay slow growth. Brands are likely to reallocate spend within digital, favoring lower-funnel formats with clearer ROI over upper-funnel channels.

The popularity of livestreaming ecommerce is spreading to other parts of the world besides China. But not every market has embraced this new retail format to the same degree.

The new normal: We expect 颁丑颈苍补鈥檚 ecommerce growth to remain in the single digits through 2026. That type of modest growth is forcing companies to adjust their strategies from long-term bets to short-term profits. For example, JD.com is shuttering its Indonesia and Thailand retail ecommerce sites as it shifts focus to supply-chain and logistics services.

So I think that luxury e-commerce is kind of taking a hit there as well. Zak Stambor:. Yeah, I think that's right.

Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.

Indonesia is an emerging digital economy star across many metrics, including sub OTT. Indonesia has become a hotbed for ecommerce and social media, and sub OTT has momentum in Southeast Asia鈥檚 largest market as well. In 2024, the country will post the world鈥檚 fastest sub OTT viewer growth among the countries that we break out.

In an almost universally underdeveloped ad space, Indonesia remains the market with the most promise. If Indonesia had a digital ad market commensurate with its ecommerce market, it would produce billions more in ad spending per year. We don鈥檛 see this outcome on the horizon just yet, however.

How will tariffs affect international ecommerce? Trump鈥檚 punishing tariffs on Chinese imports could significantly impact Chinese retailers like Temu and Shein, which rely on low-cost goods to compete in the US.

Geographically, Germany, Turkey, and China bore the brunt of attacks, while Hong Kong and Indonesia led attack sources. Key takeaway: DDoS attacks are only going to get worse. For marketers, a surge in cyberattacks can cause downtime that tanks campaign performance and reduces customer trust and revenues.

Read the full report, Worldwide Retail Ecommerce Forecast 2024 Midyear Update.

颁丑颈苍补鈥檚 ecommerce disruptors will get disrupted. Shein, Temu, and TikTok Shop face a reckoning following breakneck worldwide expansion. The crop of mobile-first ecommerce players with roots in China have taken off with consumers around the world.

Indonesia dominates the region鈥檚 ad spending as digital surges. It accounts for 29.1% of the total media and 26.2% of total digital ad spending in Southeast Asia. Digital ad spending in Indonesia will increase 12.1% YoY to reach $1.16 billion. What do these forecasts mean for marketers in India and Southeast Asia? India is becoming an exciting growth market.