Legacy pharmacy chains鈥� strategy of locking up items to prevent theft is frustrating shoppers and leading them to shop online. Amazon President and CEO Andy Jassy noted on an earnings call last August that products being locked up has been a boon for the ecommerce giant鈥檚 pharmacy business. Consumers are also facing longer lines at the pharmacy counter.
Latin America鈥檚 commerce media ecosystem is rapidly evolving. Financial, travel, and other nonretail players are now looking to monetize their own first-party data鈥攆ollowing the path retailers have already paved.