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Trump’s first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration’s sights, other tariffs are up in the air.

TikTok, meanwhile, accelerated plans to launch TikTok Shop in Mexico and Brazil. But while their US prospects have dimmed, China’s ecommerce players will continue to significantly outpace the 5% growth rate for overall US ecommerce in 2025. We forecast that Temu’s US sales will increase by 13.5%, while Shein’s will rise by 10.0%.

Following his inauguration, Trump promised 25% tariffs on Canada and Mexico starting February 1, which could lead to costlier claims for auto insurers. But the president appears to be walking back some of his campaign promises of sweeping tariffs, per Bloomberg.

Trump risks trade war with planned 25% tariffs on imports from Mexico and Canada: Besides triggering retaliatory policies, the move would also lead to higher grocery, energy, and auto prices.

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

It’s unclear if this pivot will affect the additional tariffs that Trump threatened to impose on Mexico, Canada, and China to compel stronger responses to migration and drug trafficking.

Macroeconomic headwinds have also driven some shoppers to choose value packs or buy via value-oriented channels, which has hurt brewers’ profits. However, one area that continues to expand is Mexican imports, such as Modelo, Pacifico, and Corona—all of which are owned by Constellation Brands.