蘑菇AV

On today's podcast episode, we discuss what the 2024 Oscars taught us about the future of awards shows, whether its time to give up on email, how Netflix's sports strategy will play out, if the idea of "news" can survive online, how the money in the world is shared between us, and more. Tune in to the discussion with our analyst Bill Fisher, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

On today's podcast episode, we discuss why regulators changed their mind on approving the Microsoft-Activision Blizzard deal, how the gaming industry will react, and what the deal means for advertisers. "In Other News," we talk about how much of political ad spending has gone digital and how Google is tightening the reins on bulk email senders. Tune in to the discussion with our analysts Daniel Konstantinovic and Gadjo Sevilla.

AI is already changing ad creation. While the tech can create email and social campaigns, there are a number of risks associated with misinformation and brand safety. With generative AI, we can expect to see strong brands grow even stronger鈥攊f they can navigate copycats, quality assurance, and apprehensive consumers. Here are six predictions from experts at the 鈥淏rXnd: Marketing X AI鈥� conference in New York City.

On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.

45% of US retailers are planning a change to their contextual marketing strategies, which include sending SMS and emails to customers in-store, according to October 2023 Retail Systems Research data.

Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.

US marketers are allocating more of their advertising budget to social media and TV (19% each) than digital (14%), email (12%), and out-of-home (OOH) (7%) media channels, according to Quad.

On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.

Retail media networks (RMNs) can use their first-party data to extend the campaign with social and email campaigns. 鈥淓ach activation is specifically targeted around the right audience and location data to be able to ensure they鈥檙e reaching the right people who are most likely to convert,鈥� said Charlene Charles, head of DGMN operations.

They eliminate the need to receive a verification code via text or email. Sometimes there鈥檚 a lag between requesting a code and receiving it. Phishing risks are reduced. Gmail users won鈥檛 be tricked into giving passcodes away to bad actors since there鈥檚 no code to share.

Nearly half (44%) prioritize human connection over speed in all situations. 56% of consumers prefer customer service via phone, rather than email or web chat, indicating high demand for live phone agents.

The news: Read AI unveiled Search Copilot, an AI-powered search engine designed to unify information from meetings, emails, chats, cloud storage, and CRM platforms. Unlike existing solutions, the company says its Search Copilot provides seamless cross-platform data retrieval with instant setup, making it accessible to individuals and businesses alike.

Not only is Gracie Abrams a millennial and Gen Z icon, but Amex will share ticket-purchasing information on Instagram rather than a typical email campaign. Amex has consistently used experiences to attract younger cardholders to a brand once associated with mature exclusivity.

This deck aims to help solution providers approach brands and retailers with data-rich pitch decks, compelling content marketing assets, and thoughtful prospecting emails that highlight the influencer marketing opportunity.鈥� Specifically, it will:鈥�. Size the influencer marketing opportunity.鈥� Explain why creators and influencers are critical to reaching consumers.鈥�

Digging into the data: 蘑菇AV 60% of consumers currently use a patient portal, making it the most used digital health tool鈥攁head of emails, texts, and telehealth. Consumers value using digital tools to communicate with healthcare providers, access their medical data, and book and receive care. 75% say it鈥檚 somewhat or very important for them to use digital tools to connect with the healthcare system.

When the brand posted 鈥渢rains鈥� on X in 2022, dozens of brands followed, with Marriott Bonvoy posting 鈥渉otels鈥� and Intuit Mailchimp posting 鈥渆尘补颈濒蝉.鈥�. Maintaining legacy identity. While meme-able content is good for younger consumers, Amtrak still needs to stay relevant with older consumers who have long supported the brand. Amtrak tends to cater its approach to platforms based on demographics.

Strengthening SEO and content marketing like email and SMS campaigns can also  drive long-term engagement. Our take: As Big Tech鈥檚 budgets continue to shrink, marketers can navigate cuts by leaning on organic growth, partnerships, retention, and smarter media buying鈥攄iversified strategies that prove AI isn鈥檛 the only path to efficiency.

蘑菇AV half of these employees use it daily for tasks like drafting emails, summarizing documents, and managing spreadsheets. JPMorgan also uses AI-powered models to:. Analyze vast amounts of transaction data in real time, detecting and preventing fraudulent activity more accurately than traditional systems. More efficiently manage client calls in call centers and answer customers鈥� questions.

This deck aims to help solution providers approach retailers and brands with data-rich pitch decks, compelling content marketing assets, and inspiration for thoughtful prospecting emails that highlight the retail media opportunity.鈥� 鈥婼pecifically, it will:鈥�. Size the opportunity in retail media.鈥� Define advertiser expectations and their top challenges.鈥�

The news: After essentially halting the Consumer Financial Protection Bureau鈥檚 (CFPB鈥檚) operations, Elon Musk鈥檚 Department of Government Efficiency (DOGE) fired dozens of 鈥減robationary鈥� CFPB employees and contractors via email, per Wired.

If your business uses both online and offline channels, select a platform that seamlessly integrates these data points and provides a unified view of customer behavior across in-store, call center, email, social media, and website interactions. Integration capabilities.

In a panel on how new consumer packaged goods brands can compete for shelf space and consumer attention, Fishwife co-founder and CEO Becca Millstein shared how she amplified a relatively small spend on a single billboard in Los Angeles by sharing it across Instagram, TikTok, and email: 鈥淚f you鈥檙e doing any marketing activation, make sure you鈥檙e squeezing the lemon completely.鈥�.

Two-thirds of respondents use genAI for work, with 64% accessing AI tools through personal email accounts. Among executives, 74% say they鈥檙e under pressure to deploy genAI imminently, and 88% have a budget allocated for genAI.

Beyond brand organic and paid social, this content is now more regularly leveraged on brand websites, email display, connected TV (CTV), and digital out-of-home advertising (OOH), according to the report. As brands look to expand creator marketing strategies into new channels this year, retail media will be no exception, said our analyst Jasmine Enberg at 蘑菇AV鈥橲 Creator Economy Trends summit.