蘑菇AV

On today's episode, we discuss how a new era of social media is rising, whether folks want to pay for things with their hand, when the best time to email your co-worker is, how Walmart+ is getting on, what AI in the home might look like, the most popular cars in the US, and more. Tune in to the discussion with our analysts Ross Benes and Blake Droesch and forecasting director Oscar Orozco.

45% of US retailers are planning a change to their contextual marketing strategies, which include sending SMS and emails to customers in-store, according to October 2023 Retail Systems Research data.

Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.

US marketers are allocating more of their advertising budget to social media and TV (19% each) than digital (14%), email (12%), and out-of-home (OOH) (7%) media channels, according to Quad.

Whether shopping online or in physical stores, most US consumers prefer to use mobile devices to engage with loyalty programs, and less than half prefer email, according to Yotpo鈥檚 survey.

On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.

By tailoring content through channels like email, targeted ads, and direct outreach, banks can demonstrate their understanding of customer needs. Sharing valuable, region-specific insights through blogs, social media, and webinars can also position the FI as a trusted advisor.

OpenAI said it should ask for permission before sending emails or making purchases. Operator saves screenshots and chat records for 90 days, compared with ChatGPT鈥檚 30-day retention policy, so OpenAI can review any potential abuse of the tool. A step up: The tool鈥檚 release follows tech鈥檚 shifting focus from generative AI (genAI) chatbots toward fully autonomous bots that can act on users鈥� behalf.

Use cases: Respondents said that the most common uses for AI in the workplace include drafting articles, emails, and presentations; summarizing documents or calls; and doing basic research. 58% of professionals think that knowing what tasks AI can be used for is vital to responsible AI implementation in their roles.

This deck helps solution providers approach advertisers and publishers with data-rich pitch slides, compelling content marketing assets, and thoughtful prospecting emails that highlight the privacy-first programmatic opportunity. Specifically, it will:. Size the programmatic advertising market. Illustrate consumer preferences around privacy.

The prediction: Bad content has become a 鈥渟olved problem,鈥� according to HubSpot vice president of product AI Nicholas Holland, who notes that advances in search engines and email systems are able to effectively filter low-quality material, whether human or AI-generated.

This deck aims to help solution providers approach retailers and brands with data-rich pitch slides, compelling content marketing assets, and thoughtful prospecting emails that highlight the opportunity in online retail marketplaces.鈥� This deck will:鈥�. Size the opportunity for brands and retailers in online marketplaces.鈥�

Over half (54%) of cybersecurity professionals worldwide say that business email compromise is the most common entry point for cyberattacks over the past 12 months, according to September 2024 data from Hiscox.

For example, since Gen Z frequently turns to social media for health advice, marketers should meet them there with trusted resources and information while partnering with credible influencers. 52% of Gen Zers (tops among all generations) say they鈥檙e open to getting phone or email alert reminders to schedule doctor鈥檚 appointments, exercise, and engage in other healthy activities.

Experts recommend businesses diversify their social media presence, archive TikTok content, and establish email or SMS databases for customer retention. Businesses should have contingency plans to shift ad spend and engagement strategies to alternative platforms. Impact on Consumers. What impact would a permanent ban have on US social commerce growth?

Google Topics, the company鈥檚 alternative to third-party cookies, saw a 71% year-over-year increase in testing by marketers and publishers worldwide as of September, the strongest growth among the identity solutions evaluated by Lotame. Testing of authenticated, email-based solutions increased by 67%.

Privacy is the top challenge of data clean rooms, cited by nearly half of marketers and publishers worldwide who use them, per Lotame. For 41% of marketers and 37% of publishers, the tech is too expensive. Other concerns include issues with emails, scale, and partner overlap.

GenAI can produce marketing content including emails, images, and social media posts much faster than a human marketer. It can segment and microsegment audiences to ensure the marketing they鈥檙e receiving is as relevant as possible, thereby driving sales and engagement. How easy is it to implement?

Disney says streaming viewers will receive personalized prompts for products via mobile push notifications or email, enabling them to purchase items without disrupting the viewing experience. Unilever is one of the first brands to test the ad format.

In a panel on how new consumer packaged goods brands can compete for shelf space and consumer attention, Fishwife co-founder and CEO Becca Millstein shared how she amplified a relatively small spend on a single billboard in Los Angeles by sharing it across Instagram, TikTok, and email: 鈥淚f you鈥檙e doing any marketing activation, make sure you鈥檙e squeezing the lemon completely.鈥�.

The data included driver names, contact details, emails, phone numbers, addresses, and even records of when and where EVs were switched on and off. There is no evidence the leak was exploited, and Cariad assured EV owners that no action is needed to protect their data. The breach may challenge consumer trust in Volkswagen鈥檚 digital offerings.

Our take: Advertisers may need to diversify strategies past traditional SEO by focusing on social media and email campaigns. Legislators at the state level could enact their own net neutrality rules if they disagree with the federal court鈥檚 ruling.

Insurers could engage uninsured prospects through targeted email and phone campaigns or even offer in-person meetings in which they can run product demos. Predictions. Major insurers will partner with cybersecurity software companies to develop next-gen cyberattack coverage.