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Amtrak says this more trivial content drives users toward educational content. 鈥淎fter watching or engaging with our content, you walk away learning something a little bit more about Amtrak, a little bit more about train travel,鈥� Lopez said. Amtrak avoids appearing out of touch with these posts by thoroughly researching trends. 鈥淚 think a lot of people tend to go for speed, which makes sense.

Our take: Advertisers may need to diversify strategies past traditional SEO by focusing on social media and email campaigns. Legislators at the state level could enact their own net neutrality rules if they disagree with the federal court鈥檚 ruling.

The news: After essentially halting the Consumer Financial Protection Bureau鈥檚 (CFPB鈥檚) operations, Elon Musk鈥檚 Department of Government Efficiency (DOGE) fired dozens of 鈥減robationary鈥� CFPB employees and contractors via email, per Wired.

Rewind: The startup launched its GPT-4-based chatbot that runs in the background on 耻蝉别谤蝉鈥� computers to retrieve any data like meetings, tasks, emails, documents, and browser history. We鈥檒l likely see more demand for such personalized chatbots, as well as rising concern about privacy implications.

Like other generative AI tools, Jasper offers marketers help getting started on campaigns, blog posts, Google advertisements, emails, product reviews, and more. Jasper has specific templates depending on what a user is building, from documents to product descriptions. From there, a user adds inputs like title, tone, and audience to get a first draft that can then be tweaked.

Since users tend to access Facebook and Instagram links via the apps, the impact should be minimal. That said, email and landing page creation platform Knak ran a test on the impacts of these changes and found that in certain cases, removing trackers broke the URLs. What should marketers do? Run your own tests to make sure links aren鈥檛 breaking from Mail in iOS 17.

Use retargeting campaigns to reengage users: Affiliate partners can help reengage audiences. Banks should provide them with the necessary tools to retarget visitors who have been reached but didn鈥檛 fully convert. Leverage seasonal campaigns for increased impact: Seasonal trends鈥攕uch as holidays, tax time, and big events like the Super Bowl鈥攕ignificantly impact campaign performance.

In an email to employees, CEO Tom Pickett said the layoffs are meant to 鈥渙pen up resources to reinvest in key strategic areas.鈥�. While details are scarce, we have an idea based on two recent plays the company鈥檚 made.

The card is popular, with over 1 million users signing up for it in its first 18 months. But low carryover balances and a lack of spend on the card outside of rental payments could become unsustainable. If Bilt can improve the card鈥檚 economics without taking away what consumers value most about the card, it should be prepped for major growth in years ahead.

That means the more user-friendly and useful (for their specific needs) FIs make their mobile banking platform, the more baby boomers could migrate over. Improving apps for baby boomers鈥� accessibility will benefit other 耻蝉别谤蝉鈥� experiences as well. According to mobile app developer InspiringApps, here鈥檚 how FIs can make their mobile apps easier to use:.

Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period. Methodology: Data is from the October 2023 Deloitte, "2023 Holiday Retail Survey." 4,318 US internet users ages 18+ were surveyed online during August 30-September 8, 2023.

Users don鈥檛 need a bank account to use Pix, per se, but they must have an account with a participating payment service provider鈥攂e it a fintech company, digital wallet, or traditional bank. To make a Pix transfer, users must first create a key, or alias, with either their mobile phone number, email address, taxpayer ID (CPR or CNPJ), or via a randomly generated alphanumeric string.

The company has also benefited from the temporary easing of China tariffs and de minimis duties, allowing it to walk back some price increases鈥攚hich it made sure to promote on its website and in emails to customers.

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, lead generation (referrals

They've announced the biggest change to its keyboards in 30 years with the introduction of an artificial intelligence or AI key on new products from February that lets users access Copilot, which is Microsoft's AI tool on Windows 11 PCs. As Imran Rahman-Jones of the BBC notes, "Copilot helps users with functions like search, writing emails, summarizing meetings, and creating images.

The app version will include a three-dot icon in a given thread with a 鈥淒raft reply鈥� option, letting users edit automated responses. Slack鈥檚 upgrade coincides with Salesforce unveiling its Einstein GPT, a generative AI offering based on OpenAI tech that can generate sales and marketing emails, answer customer service questions, and write code. Go big or go home?

As of 2021 (the latest available data), 95% of loyalty program users go inactive 90 days after joining, per PaymentsJournal. GenAI鈥檚 more granular targeting could stem this drop-off. How easy is it to implement?

Despite gripes from users about the increasing number of ads on its platforms like Instagram, Meta reported that Q2 usage was on the upswing. The number of users across Meta鈥檚 apps grew 7%, while impressions and price per ad each grew 10%.

It also uses Instacart鈥檚 product-matching API to link users to product listings on the delivery platform. The new service will roll out to existing Samsung devices with AI Vision via firmware updates throughout 2025.

Some 77% of US adults prefer to receive coupons from online stores by email, according to an October 2023 ActiveCampaign and Ascend2 survey. 3. Campaign segmentation ensures the right message reaches the right loyalty user. Key stat: 70.6% of brands segment their campaigns rather than sending them to the entire loyalty database, according to Paytronix.

New features that could roll out this year include, number one, a more personalized algorithm to power content recommendations; number two, customized promotional art for new programs based on subscribers' tastes and usage history; and three, emails sent to remind folks to keep watching a show if they're in the middle of a series or an episode.

Some 37% of US Facebook users and 35% of Instagram users will buy on the platforms this year, per our forecast. Meta is ahead of the game with user data, ad placement, and trackable ROI. Use this chart:. Allocate digital ad spend. Consider the value of time spent as a marketing metric. More like this:. US Time Spent vs. Ad Spending 2023 (Insider Intelligence subscription required).

Airtable added AI features that help users quickly create apps, templates, and copy like creative briefs. ClickUp, another productivity/database/customer relationship management tool, has added AI features such as crafting prospecting emails from the platform. Last month, Atlassian added an AI assistant to its Jira and Confluence tools.

And publishers can mandate or encourage users white-list their websites and allow ads, though that often involves publishers paying ad blocker companies to allow ads to be seen. What marketers can do: It鈥檚 probably impossible to divorce your ad strategy from IP and email addresses, or from display and video ads entirely in the case of ad blockers.

Mobile shopping app usage is on the rise. UK Android users spent 500 million hours on shopping apps in 2022, up from 400 in 2021, per a January 2023 report by data.ai (formerly App Annie). Over three-quarters (77%) of UK consumers are using mobile shopping apps more often than or about the same as last year, per a February 2023 survey by Airship.