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France鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

Ecommerce growth is slowing as the market matures, but gains will come from mobile commerce, Gen Z buyers, and high-performing categories.

Germany鈥檚 digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals the trends shaping digital spending, retail sales, and more.

The news: Netflix is dialing up its global ad game, with its latest UK hire signaling what鈥檚 to come next for the streaming giant. The company hired Ed Couchman, who previously served as the head of advertising sales for Spotify鈥檚 UK and Northern Europe business, to spearhead UK ad sales, per Business Insider. Couchman has served in ad sales roles at Meta, Snap, and Channel 4 in the past. Our take: Hiring Couchman is a critical step in shifting Netflix鈥檚 ad focus from the US market to reach foreign advertisers who haven鈥檛 taken advantage of its broad reach.

The news: Payments company Wise is exploring plans to become a full-fledged bank in the UK, per The Times. This shortly follows its application for a US banking license. Why this matters: Fintechs are increasingly applying for US licenses, taking advantage of expedited measures that once took years. The UK is seeing a similar trend: Wise joins fintechs including Starling, Monzo, and Revolut in applying for licenses (some successfully). Fintechs entering the traditional banking space could pressure incumbents and reshape the competitive landscape. Banking licenses would allow them to offer a more complete suite of services while maintaining their digital-first, customer-centric approach. Established players will need to adapt or risk losing a significant portion of the next generation of banking customers.

Italy鈥檚 digital landscape is evolving fast, driven by shifting consumer and media habits and increasing ecommerce adoption. Recent data reveals the trends shaping digital spending, retail sales, and more.

UK shoppers will purchase 拢4.8 billion ($6.1 billion) worth of secondhand products online this year, according to a report from the Centre for Economics and Business Research (CEBR) commissioned by Amazon. That鈥檚 up nearly 12% YoY, as consumers look for ways to shop that are easier on their budgets and the environment. Retailers that lack a robust resale or refurbishment strategy risk losing out. Platforms like Vinted, Depop, and Amazon are meeting rising consumer demand for more sustainable鈥攁nd affordable鈥攑roducts. Establishing an official program can set new consumer expectations for retail while easing common fears about shopping secondhand, including concerns about item condition and seller trust.

This is the first installment of our biannual 鈥淯K Ad Spending Benchmarks鈥� series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.