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Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.

On today's episode, in our "Retail Me This, Retail Me That" segment, we invent a new sport called the "National Retailers League," where we look at how retailers stack up against each other across different areas. Then, we examine the battle between the top 15 retailers for online dollars and hand out some awards based on fulfillment experience, the best mobile app, and internet innovation. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Blake Droesch.

Kohl鈥檚 will also shutter 27 underperforming stores and an ecommerce fulfillment center. Kohl鈥檚 challenge: As CEO Ashley Buchanan takes the helm and charts a course to revive the struggling department store chain, he must balance the competing interests of two different demographics:.

Despite low usage, Rabbit鈥檚 founder insists shipping AI products early is essential to compete in the tech space.

Olive Garden inks delivery partnership with Uber following parent Darden Restaurants鈥� poor quarter: The company missed sales and earnings expectations as consumers cut back on restaurant visits.

DoorDash forgoes gig workers for employees with wages: The delivery platform announced a surprising pilot that would significantly upgrade the worker experience in select markets.

Zalando, also based in Germany, is looking to build economies of scale through ZEOS, its own-brand logistics fulfillment service. Zara owner Inditex, in Spain, is diversifying its portfolio, growing its budget-friendly brand Lefties to compete with Shein while also shifting Zara to aim at the higher end of the market. Predictions. Shein, Temu, and AliExpress growth will slow in 2025.

Social commerce sales include products and services ordered by buying directly on a social platform or through clicking links that lead to a retailer's product page with an immediate purchase option, regardless of the method of payment or fulfillment.

Retail ecommerce sales include the sale of products and related services ordered using the internet, regardless of the fulfillment method. We exclude the following consumer categories from our definition of retail ecommerce sales:.

For grocery retailers to win over digital shoppers in a cost-effective way, they need to promote click-and-collect fulfillment options over expensive delivery. Sources. data.ai. ECDB. Global Wireless Solutions (GWS). GWI. Reuters. Similarweb. The Wall Street Journal.

JD.com challenges Meituan鈥檚 food delivery dominance: The Chinese ecommerce giant will hire 100,000 workers to help break the latter鈥檚 hold on the industry.

Food delivery platforms are in expansion mode: DoorDash, Uber, Instacart, and Wonder are turning to acquisitions and new markets to maintain their momentum.

The quick-commerce space isn鈥檛 totally dead: German startup Flink raised $150 million at a nearly $1 billion valuation, as the company finds success in staying local and partnering with food delivery platform Just Eat Takeaway.

Convenience matters, but today's cost-conscious consumers demand quality too. This shift forces marketers to rethink convenience's role in purchase decisions. Both online and physical retailers prioritize seamless experiences, but with different challenges. Brick-and-mortar stores struggle to deliver convenience, while ecommerce faces growing price sensitivity. Here are five key stats that reveal how consumers view convenience in 2025.

It is also using those brick-and-mortar stores to boost online sales鈥攊t launched store fulfillment in about 100 of its 280 locations in Q3.

Launch an online marketplace: The retailer launched an online marketplace that will enable it to offer more SKUs without having to carry inventory, manage pricing, or invest in additional fulfillment centers. Revamp its pro rewards program.

The Trump administration injects more uncertainty into supply chains with new ship fees: While less stringent than initially proposed, the levies will raise costs and complicate operations.

Optimized planning for inventory and fulfillment will be critical. Brands and retailers will face increased complexity around scheduling campaigns, ensuring products are in stock, and delivering to customers in a timely manner. Cyber Five鈥檚 share of holiday ecommerce continues to decline. Online holiday shopping activity has spread out across the calendar.

While sustainability is a factor in consumers鈥� decision-making, financial constraints and convenience still dictate most purchasing behavior.

The USTR鈥檚 plan to impose steep fees for China-built commercial ships is 鈥渕ore of a threat than tariffs鈥�: Carriers could face millions in charges for each US port call鈥攃osts that will be passed on to retailers and, eventually, consumers.

Walmart is upbeat despite tariff turmoil: The retailer expects to take share as shoppers grow more value-conscious.

Instacart projects healthy order growth thanks to Uber partnership, affordability initiatives: But profitability is under pressure as ad growth slows and basket sizes shrink.

The biggest ecommerce disruptors face a reckoning: The closing of the de minimis exemption is forcing Shein, Temu, and TikTok Shop to pivot, but it isn鈥檛 clear that shoppers will follow.

US ecommerce sales will be hit hard by tariffs: Many online platforms鈥� advantages could disappear as prices rise, inventory runs dry, and delivery times slow.