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Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey.

The ecommerce giant鈥檚 nearly $42 billion take will amount to 13.9% of the digital ad market. That positions it to possibly overtake Meta before the end of the decade. Click here to view our full forecast for US digital ad revenue share by company. Amazon鈥檚 OTT ad revenues are a small but increasingly important part of the story.

In-app purchases rebounded in 2023 after a down 2022鈥攂ut they still lag far behind in-app advertising as revenue-generating products.

Industry impact: Roblox鈥檚 moves align with broader trends across gaming and social platforms facing mounting pressure to protect children online. US children spent an average of 139 daily minutes on Roblox in 2023, per Qustodio by Qoria. By tightening communication features and empowering parents, gaming services show they can respond to scrutiny in attempts to regain trust.

The creator economy is maturing. While brand deals are still the No. 1 revenue stream for creators, more are going directly to consumers to monetize.

They can consider embedding branded educational experiences or games鈥攍ike Truist鈥檚 teen-focused Long Game鈥攚ithin popular digital games like Roblox and Minecraft. What鈥檚 next? Teen banking apps. Teen banking apps will be essential to retaining Gen Alphas in the customer pipeline.

US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.

US adults will spend 7 more minutes per day with media in 2024 than they did in 2023, confounding expectations of a post-pandemic reduction in screen and audio time.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

US adults will spend 1 minute less with media this year than in 2022, although the longer-term topline trend is stable. Among formats and platforms, CTV is grabbing share, mobile is approaching a plateau, and Netflix and TikTok reign supreme.

Netflix cuts its expensive AAA gaming division, indicating anxieties about long-term, high-cost games projects. Focusing on smaller IP-based projects could better align with its business model.

Roblox takes steps to address child safety: New parental control features come after critical reports that could stifle advertising efforts.

Gaming on smartphones saw declines for key metrics in 2022, putting a wrinkle in a growth trend that nearly dates back to the launch of app stores. Read on for figures that highlight what鈥檚 changing, and how these changes might impact user acquisition.

Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.