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Increased time spent on CTV, social video鈥檚 shopping influence, and a larger share of working Gen Zers will give advertisers new opportunities for growth. Here are five charts to help your business understand these changes and kick-start the new year.

Gen Z leads in digital usage by most proportional measures. However, social network use cuts across categories, influencing video viewing and digital buying.

We look at how issuers can adjust their strategies to match millennial and Gen Z travel behaviors.

Exclusive experiences like this are helping Amex to win over millennials and Gen Zers

This week, small businesses express concerns about President Trump鈥檚 policies, private label brands gain traction, and Gen Z embraces AI for shopping. Meanwhile, TikTok music influences purchases, and excessive advertising drives cart abandonment.

Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group

Gen Z consumers rely heavily on online reviews to make purchase decisions: They鈥檙e also more likely to trust reviews than older generations.

Pediatric care provider Summer Health acquires Gen Z-focused virtual care company: Summer has an opportunity to establish rapport and build trust with young patients who don鈥檛 have much experience with the conventional healthcare system.

With privacy and misinformation at risk, teens worry about tech companies鈥� failure to manage AI content and prioritize their safety.